The AH 23/24 season joyfully heralds a big comeback for denim. Authentic and highly expressive, it fits perfectly within the 90s revival so present in the season’s creative trends. Denim is going off-piste. It is unpredictable, equally well-suited to evening events as to catwalk shows with one overriding theme of bold and multifaceted fantasy.
Drawing its inspiration from our daily life, this fashion fantasy adds a touch of natural poetry, offbeat derision or elegance. Urban architecture and arts are an endless creative source. Rich and abundant nature comes together with the latest technologies to surprise us.
Creatives are enjoying rediscovering the hustle and bustle of big cities and are determined to bring a breath of fresh air to our day-to-day. They are injecting a dose of fashion fantasy into denim collections with variations on architectural constructions and deconstructions. They are also having fun shaping the urban territory with abundant nature. Denim fabrics can thus be seen as the facades of a city on which flowers and plants may freely express themselves.
There is also a focus on the 90s revival through the grunge movement. Here we’re thinking about a raw, authentic and very demonstrative universe.
Find the other AW 23/24 breakdowns dedicated to denim in our magazine as well as the webinars devoted to next season’s denim trends in our digital show or at the live show in Berlin from 17 to 18 May.