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MAGAZINE
Denim Première Vision
Underrated Is Back: Première Vision’s Exclusive Initiative Returns
Denim PV’s signature collection, makes its return — more experimental and collaborative than ever.
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March 25, 2026
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Denim PV: the must attend innovation event bringing together the global leaders of the denim industry
For its new edition, Denim PV puts the spotlight on innovation from its 60 exhibitors.
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March 20, 2026
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DENIM PV DISCOVERY — Live Experiences to Explore the Denim multiverse
Discover 3 live experiences that embody the spirit of innovation, circularity, and contemporary craft.
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November 18, 2025
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Visions Episode 10 - The New Denim Revolution
Denim is undergoing a revolution: greener, using less water and more tech. An icon reinvented.
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November 21, 2025
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Pioneer Denim: from quality to the transformation of matter
Analysis of the fashion market downturn and Pioneer Denim's ground-breaking response.
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November 12, 2025
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Collect your colors SS27 – At Denim PV, thread becomes a chromatic compass: MIC presents SS27
Discover 20 thread colors to collect physically throughout the fair.
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November 7, 2025
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S|STYLE - DENIM LAB supported by KERING is the guest project of Denim PV
S|STYLE is an independent platform dedicated to emerging creatives who want to work with sustainable criteria.
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November 7, 2025
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Denim Première Vision SS27: Virtuous innovations in dyeing and finishings
This season's denim blends innovation, reduced impact and uncompromising textile creativity.
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November 6, 2025
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Pioneer Denim explores new dimensions in denim
For SS27 Pioneer Denim redefines what denim can be through advanced, eco-friendly processes and unique finishes.
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November 3, 2025
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Talks, Masterclasses & Trend Insights at Denim Première Vision
This new edition of Denim PV offers an unmatched programme of talks, masterclasses, and live demonstrations.
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November 3, 2025
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Denim Dudes launches its new platform
Denim Dudes and Denim Première Vision unite to empower the denim industry.
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October 23, 2025
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Spring-Summer 27 Denim Preview: Creativity, Collaboration & Innovation in Milan
The Spring-Summer 27 forecasts for Denim Première Vision will be unveiled during the upcoming edition, taking place 26-27 November 2025 in Milan, at...
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October 24, 2025
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Denim Première Vision : Denim’s Return to its roots
Denim returns to its essence: simplicity, authenticity, and durability define the responsible innovations showcased at Denim PV.
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October 27, 2025
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Step into the Future of Denim: 65+ exhibitors, 15 countries, one shared vision of innovation
This new edition of Denim Première Vision brings together 65+ exhibitors from 15 countries.
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October 21, 2025
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496 Fabric Lab: weaving a future-forward denim legacy
496 Fabric Lab reinvents denim with craft, AI, traceability, and circularity—blending heritage and innovation for a responsible, future-focused...
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May 19, 2025
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Advance Denim : Blending heritage with innovation for a sustainable future
Advance Denim blends heritage and innovation, leading with eco-responsible fabrics and cutting-edge style since 1987.
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May 16, 2025
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AW 26–27 Preview: Denim in the Works
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May 14, 2025
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Bringing Back Some Glamour: ABM's Decorative Button Covers
ABM reinvents the button cover: vintage flair, refined details, and couture spirit to accessorize any look with style and originality.
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May 12, 2025
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Pioneer Denim: Make Blue, Think Green
Pioneer Denim blends expertise and innovation in a boundary-free, creative and sustainable collection: The Bright Side of the Universe.
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May 6, 2025
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TBM Group: 80 Years of Italian Textile Excellence, Blending Heritage, Innovation, and Modern Vision
TBM Group, Italian textile expert since 1946, blends tradition, innovation, and excellence in denim, cotton, linen, and premium fabrics.
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May 5, 2025
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XLANCE® : The stretch denim revolution has begun
Once upon a time, there was stretch denim. Now, there’s XLANCE®.
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May 7, 2025
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bluesign Denim Expands Globally
The bluesign Denim initiative is expanding globally with more partners, strengthening sustainability, traceability, and clean chemistry.
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April 30, 2025
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AW 26-27 Denim Preview: Incandescent Denim
Get an exclusive sneak peek at the denim trends for the Fall-Winter 26-27 season.
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April 29, 2025
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What if the most beautiful material wasn’t the one we extract, but the one we save?
Weturn transforms textile waste into premium, traceable, and sustainable materials, at the heart of a 100% European circular model.
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April 28, 2025
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F.U.T.U.R.E. DINNER: a discussion that shapes the next era of sustainable fashion
On 10 April, RUDOLF HUB 1922 hosted F.U.T.U.R.E. DINNER, an exclusive event created in collaboration between Rudolf and Première Vision.
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April 23, 2025
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MIC Group's "Collect Your Colors", a sensory experience of the season's color trends
MIC Group transforms the AW 26-27 trends into a sensory experience rooted in nature, urban evolution, and digital visions.
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April 24, 2025
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The Moroccan Heritage: Morocco's bold return to Denim PV
Morocco unveils its pavilion at Denim PV Milan: expertise, innovation, sustainability, and textile pride at the heart of new Moroccan denim.
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April 22, 2025
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100% European hemp+cotton fabrics from KOMBINAT
KOMBINAT produces 100% European hemp-cotton fabric, sustainable and local, with no chemical treatment—ideal for ethical denim.
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April 22, 2025
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Wool denim breathes new life into a beloved wardrobe essential
Woolmark, the global authority on wool, will launch at Denim PV the new edition of its The Wool Lab.
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April 22, 2025
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Step Into the Future of Denim: Over 80 Experts Await You in Milan!
Denim PV is bringing together more than 80 of the most cutting-edge companies in the industry to support your AW 26-27 denim collections.
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April 17, 2025
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PROJECT TOMORROW: Shaping the Future Through Education, Creativity, and Research
Denim PV is committed to nurturing the next generation of creatives with an educational programme dedicated to students from fashion, design and art...
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April 9, 2025
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At the Heart of the Autumn-Winter 26-27 Denim Forum
For the Autumn-Winter 26-27 season, Première Vision Denim has developed three exclusive creative projects, to be unveiled at the Forum on 21 and 22...
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April 7, 2025
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A journey through the legacy of Luigi Martelli
Denim PV will hold a tribute to one of the most influential figures in the history of denim and textile innovation: Luigi Martelli.
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April 2, 2025
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‘a better way’ – The sustainable programme for more transparent sourcing
Discover the Première Vision Paris eco-responsible programme.
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January 10, 2025
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Visions Episode 1 - Desolina Suter, Fashion Director of PV, Explores Color’s Role as a Medium for Societal Transitions
Discover the first episode of Visions, PV’s new forward-thinking series.
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January 9, 2025
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Spring-Summer 26 Denim Preview: Aged to Perfection
With its workwear roots, denim serves as a true marker of the effects of wear and time on fabric, manifested in the iconic fading of its indigo...
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November 25, 2024
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Fashion and AI: Technologies geared towards more sustainable manufacturing practices
Quels défis l’IA aide-t-elle à relever dans la fabrication de vêtements ?
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November 12, 2024
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Technical Glossary: The Language of Denim
Denim isn’t just a fabric; it’s a universal icon steeped in history and cultural heritage. What sets the cloth apart is its ability to adapt to...
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October 7, 2025
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Spring-Summer 26 Denim Preview: Color bleeding
Denim kicks off the Spring-Summer 2026 season with bold and vibrant color schemes infused with Pop accents. These shades breathe life into the...
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November 8, 2024
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70+ denim experts to meet in Milan in December!
The exhibitors from 13 countries will meet you in Milan on 4 & 5 December.
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November 4, 2024
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Fashion meets AI: The next step in material innovation
How AI is transforming the development of materials in fashion.
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October 25, 2024
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The secrets of lace with Adeline Sapin (Solstiss)
Solstiss presents the techniques and challenges of its precious expertise.
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October 22, 2024
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Hyères Celebrates Dolev Elron
The “Casual Turbulence” men’s collection won over the jury.
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October 14, 2024
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Leather: A Matter of Circularity and Resource Upcycling
An agri-food by-product, leather fits into the circular economy.
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September 19, 2024
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Environmental management: traceability and safety at the heart of the leather industry
An overview of the standards regulating the sector.
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September 10, 2024
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Are traceable wools sustainable wools?
How can we be sure that the wool chain meets responsible criteria?
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August 26, 2024
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How are virtuous artificial materials developed?
The production of artificial cellulose materials has doubled in 30 years.
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July 12, 2024
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The various facets of organic cotton
GOTS, OCS, PBP Cotton: an overview of the organic cotton and its certifications.
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June 26, 2024
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Virtuous decorations: new sustainable solutions
Focus on renewed materials and revisited techniques.
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June 20, 2024
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Denim Première Vision: AW 25-26 Collection
An exclusive collection has been developed by Première Vision and fashion schools IED and NABA.
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June 11, 2024
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