What if the most beautiful material wasn’t the one we extract, but the one we save?

[Sponsored article]

Weturn offers a tangible response to the ecological emergency: transforming textile waste into premium, traceable raw materials, ready to be woven into the most demanding collections.

By collecting deadstock, offcuts, and defective textiles from the industry, Weturn prevents thousands of tons of materials from ending up incinerated or in landfills. These invisible losses are revalorized through a 100% European supply chain — sorted, spun, rewoven or reknitted, they are reborn as desirable fabrics tailored to the real needs of fashion and interior design brands.

A collection designed for creativity Today, Weturn offers 88 references of recycled materials with diverse structures — ideal for ready-to-wear, accessories, and workwear. Each fabric comes from a real material source and provides brands with a unique combination: environmental responsibility, textile quality, and creative freedom.

Denim as a manifesto An iconic fashion material — yet one of the most water- and chemical-intensive — denim lies at the heart of Weturn’s mission. The company develops a wide range of recycled denim: deep indigo, jacquards, custom colors... All are made in Europe, fully traceable, and compliant with upcoming regulations (ESPR, PEF).

A new circular model Weturn doesn’t offer “emergency fabrics” — it offers fabrics of choice. Already embraced by luxury houses, emerging designers, and committed brands, each textile tells a measurable, verifiable story. It’s built on a rigorous model: collection, sorting, recycling, and local transformation.

What if reinventing what already exists was the most visionary act?
At Weturn, it already is.