DENIM PV DISCOVERY — Live Experiences to Explore the Denim multiverse

This edition of Denim Première Vision invites the industry to explore Denim PV Discovery: three curated live experiences that embody the spirit of innovation, circularity, and contemporary craft. Through colour, restoration and creation, and hands-on experimentation, the fair becomes a place where denim’s past and future meet — and where creativity takes form in real time.

OFFICINA39 VIBES - Central Point Area

After the experience at Beyond Blue the last September in Milano, Officina39 returns to Denim Première Vision with an activation that embodies its ongoing commitment to low-impact innovation. During the two days of the show, Officina39 will open an interactive workshop area where visitors can personalise textile gadgets dyed with its latest sustainable developments — including Recycrom™, the patented dyestuff range made entirely from recycled textile waste. This space is conceived as a creative lab: a place where color, play, and awareness meet, offering a tangible experience of the circular processes shaping the future of denim and casualwear.

INFINITY BLUE WITH EMILY GUBBAY - Daylight Area

With Infinity Blue, color enters a new cycle of life. Developed by colour specialist Emily Gubbay, this circular pigment is obtained by recovering synthetic indigo from denim waste, turning what once was discarded into a renewed source of beauty. During the fair, visitors will be invited to engage directly with this innovation through interactive moments led by Gubbay herself. Infinity Blue is more than a pigment — it is a testament to how responsibility and imagination can reshape the chromatic language of denim.

IL VIAGGIO – SCUOLA DI RESTAURO DI BOTTICINO + STARTING WORKS - Central Point Area

Il Viaggio is a project born from the encounter between two disciplines — restoration and styling — and from the collaboration between the Scuola di Restauro di Botticino and Starting Work. The students will create during the two days of the show a denim capsule collection inspired by the idea of travel: a metaphor for movement, discovery, and transformation. Working in pairs, each composed of a textile restorer and a stylist, they explore denim as a carrier of memory and evolution — a fabric that resists, adapts, and constantly reinvents itself. The resulting garments and accessories tell stories of time, traces, and rebirth. The final creations will be unveiled on 27 November at 4:00 pm, in front of industry professionals and project mentors, celebrating the dialogue between heritage, technique, and contemporary vision.