Advance Denim : Blending heritage with innovation for a sustainable future

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Founded in 1987, Advance Denim is the oldest denim mill in China. With production facilities strategically located in southern China and Vietnam, the company has evolved into a global leader in premium denim manufacturing. Its showrooms in New York, Los Angeles, Amsterdam, Hong Kong, and Australia position Advance Denim at the crossroads of global innovation, creativity, and fashion. Advance Denim’ solid foundations rest on four core values: innovation, sustainability, people, and quality. Values that aren’t just aspirational, they’re indeed actively embedded in all corporate operations. Under the dynamic leadership of General Director Mrs. Amy Wang, the company keeps pushing boundaries with a forward-looking mindset and a steadfast commitment to responsible manufacturing.

© Advance Denim

Sustainability is at the core of Advance Denim’s mission. Aiming to run entirely on renewable energy within 2030, the company has implemented industry-leading sustainable systems. These include the BlueLoop indigo recovery system, which recycles 98% of the indigo and water used in the dyeing process, and a 99% closed-loop water treatment setup. Over 90% of the fibres used are sustainable, including GOTS, BCI, GRS, OCS, ROC certified options. Advance Denim’s credentials also encompass compliance and partnerships with major global initiatives such as BlueSign, the Ellen MacArthur Foundation's Jeans Redesign, The Denim Deal, ISO 14001, ZDHC, Higg Index (score >88), and OEKO-TEX® Standard 100/Green.

The company’s product portfolio is as diverse as forward-thinking. From future vintage denim and heritage selvedge to high-performance stretch technologies like Freecross, Infinity Stretch, and FitSense, Advance Denim’s pioneering fabrics blend style, comfort, and functionality. Their innovative selection also includes jacquards, indigo knits, flocked and coated denims, and a wide range of shades, from traditional blues and blacks to vogueish hues. The new Autumn-Winter 26-27 Collection embodies Advance Denim’s ethos.

© Advance Denim

© Advance Denim

Upshot of the firm’s devotion to authentic heritage, innovation, and its unwavering commitment to sustainable and circular production, the collection seamlessly merges classic and vintage denim aesthetics with contemporary details, stylish fabric effects and advanced comfort technologies. As denim’s evolution forges ahead, Advance Denim remains a true pioneer, honouring denim’s legacy while paving the way for its sustainable, stylish future.