MIC Group's "Collect Your Colors", a sensory experience of the season's color trends

Touching Color: with the Collect Your Colors project, MIC Group transforms the AW 26-27 trends into a sensory experience rooted in nature, urban evolution, and digital visions.

At Denim Première Vision, the go-to event for the international denim community, MIC returns to Milan as a key player with Collect Your Colors—an experiential project that brings the season’s color trends to life. MIC is an international group, Italian-born, with a long-standing family tradition in dyeing and producing threads for sewing, embroidery, and knitwear. A trusted partner of leading premium denim manufacturers, the company once again brings its creative and sustainable vision of color to the fair.

Collect Your Colors invites visitors to touch, collect, and mix threads in the season’s hues, turning a booth visit into an immersive experience. Three key trends define the narrative: Earthy Embrace speaks to the need for roots and stability, with warm, earthy tones like damp soil, wood, coffee, and spices. Urban Tide explores the silent evolution of cities and emotions through a liquid, elegant palette of deep blues and cold transparencies. HyperNature merges organic and digital realms in a visionary aesthetic blending intense purples and reds, milky greens, and luminous whites.

MIC offers more than just threads—it delivers a color story that speaks to the soul of contemporary design.