Collect your colors SS27 – At Denim PV, thread becomes a chromatic compass: MIC presents SS27

[Sponsored Content]

Milan, Via Tortona, November 26–27. At the very moment the industry calendar realigns toward the future, Denim Première Vision returns as the place where material, vision, and product meet without filters. Among the most observed experiences by industry professionals is a project that speaks not of fabrics or finishes, but of the most invisible yet decisive element of the fashion system: thread. It is here that MIC, the historic Italian company specialized in threads for sewing, embroidery, and knitwear, chooses to present the evolution of COLLECT YOUR COLORS, a format created to take color out of a swatch folder and return it to hands, allowing it to be collected, touched, and combined instantly with materials.

Not an aesthetic installation, but a process in action.

Four trends: Blue Alchemy, Energy Accents, Dreamwave, Organic Pulse — 20 thread colors to collect physically throughout the fair. Not a trend told in words, but a portable color archive to be built, compared, and carried into product offices, laundries, and collection departments. The gesture is simple: collect, combine, verify. > Find out more <

Color as direction, not decoration

Spring/Summer 2027, through the lens developed by MIC and Denim PV, speaks not only of pleasing shades but of the cultural role of color. In a season where everything accelerates, color becomes a tool for emotional orientation.

At its core are four pivotal tones — four thread shades that do not introduce an aesthetic theme, but a collective need:
•    Blu Elettrico 515 MIC → stability as the new avant-garde
•    Arancione Spagna 148 MIC → energy as real momentum, not aspiration
•    Rosa Sakura 518 MIC → digital sensitivity, soft and relational
•    Rosso Mora 796 MIC → grounding, matter, permanence

From these four key colors unfold four chromatic narratives that weave together industry, perception, and contemporary identity: balance, impulse, connection, and authenticity. The language might sound abstract if it weren’t expressed in the most pragmatic medium possible: industrial thread, ready to be sewn, washed, stressed, handled — and tested.

MIC: 50 years of thread, not slogans

To understand why an Italian manufacturing company moves with such chromatic awareness, one must step back. In 2026, MIC celebrates 50 years of history. Half a century spent not seeking the spotlight, but ensuring production continuity in an industry that constantly shifts parameters: faster machines, more responsible chemistries, controlled washes, and increasingly complex, high-performance development cycles. MIC is a deeply technical company with widespread commercial presence, solid international distribution, and relationships that go beyond supply — extending into co-development, testing, and ongoing dialogue between manufacturing and product development. It collaborates with universities, research centers, fashion system companies, laundries, embroidery specialists, brands, and manufacturers.

Its strength lies in three inseparable pillars:
•    Versatility, serving diverse production worlds through one robust technical language
•    Collaboration, as an operating model before a stated value
•    Shared growth, fueled by continuous industrial dialogue

And then there is color — not as decoration, but as a performance variable: lightfastness, dye-lot consistency, chemical resistance, behavior on complex substrates, wash durability, chromatic reliability at scale. In denim, where abrasions, dyeing, stone washes, enzymes, and bleaching challenge every material, color is not aesthetic — it is a proof of performance.

“For us, denim is a demanding territory that sharpens precision. It challenges us and pushes us to improve. If a thread performs there, it works anywhere.”

Nicola Carletti, Product & Marketing Manager at MIC

This is why the collaboration with Denim PV is not a showcase but a natural environment — a place where color is not just looked at, but measured, compared, validated.

A clear role in the fashion system

Thread has a delicate mission: to interpret the color of the present and guarantee the color of the future, without compromise at the most critical stage — production. In an era where many companies speak of vision, few ensure continuity. In a market that confuses storytelling with innovation, MIC chooses a third path: innovation through reliability. Collect Your Colors proves exactly this: not a declaration of trend, but a shared working tool for dialogue.

What do those who cross paths with MIC at Denim PV walk away with?
The feeling that thread has suddenly become less invisible.
Confirmation that industrial collaboration can be elegant, concrete, intelligent.
And the awareness that behind every clean seam, every defined embroidery line, every perfect join on denim, there is a technical dialogue that asks not for applause — but for standards.

Perhaps this is MIC’s most contemporary edge: not claiming to be indispensable, but making it hard not to notice when it is there.