XLANCE® : The stretch denim revolution has begun

[Sponsored article]

A new chapter of creativity, performance, and freedom in denim fabrics comes to life in Milan on May 21–22 during Denim PV – Superstudio Più. 
Once upon a time, there was stretch denim. Now, there’s XLANCE®.

At the heart of the denim world, where innovation and style have long gone hand in hand, something extraordinary is rewriting the rules. Not just a fiber, but a vision. XLANCE® is the game-changing ingredient that brings together advanced technology and high fashion. A silent yet powerful ally, engineered to support every movement and withstand every challenge.

What if your jeans never lost their shape, stretch, or spirit? With XLANCE®, they won’t. 

Introducing a new generation of stretch fiber built to endure time, washes, and even the most extreme treatments. XLANCE® is a cross-linked polyolefin-based elastic yarn. Thanks to its unique combination of polyolefin backbone and chemical cross-links it delivers comfort elasticity together with superior thermal and chemical resistance. XLANCE® stands up effortlessly to oxidising agents like hypochlorite, laser, ozone, and intense wash cycles. Comparative tests consistently confirm its superiority over traditional elastomers, especially after aggressive industrial processing.

One material. Endless possibilities.

XLANCE® is the bridge between performance and creativity. It enables a new generation of stretch denim fabrics designed to move endlessly, without ever compromising performance. This is more than elasticity: it's intelligent reactivity. A fiber that adapts, responds, enhances. Designers are now free to push boundaries with advanced finishes, laseretched vintage effects, custom patterns, and high-impact physical and chemical treatments—without sacrificing the fabric’s integrity.

Futuristic Fun, Creative Freedom.

XLANCE® is more than a technical innovation—it’s a mindset. In the world of XLANCE®, jeans retain their original shape even after countless washes. Garments remain soft and comfortable, even after the harshest treatments. Every move is supported by dynamic, resilient stretch not passive elasticity. It’s a universe of expressive and physical freedom. For creators. For wearers. For anyone who refuses to compromise on style or durability.

XLANCE® is the future of unyielding stretch. XLANCE® is the future of comfort.

Stretching into the future: join us in Milan. On May 21–22 at PV Denim, Superstudio Più, XLANCE®unveils its latest innovation. An opportunity to see and experience what was once thought impossible. An invitation to enter a new dimension of denim: conceptual, fun, and boundary-pushing.

XLANCE®: Beyond Stretch. Beyond Imagination.