Sport & fashion: 5 conferences to decode influences and innovations

The worlds of fashion and sport infuse each other. Consumers are in favour of comfort and functionality. Sport has become a central part of fashion. Come and listen to renowned players in the sector who are deciphering the influences and innovations of this now inseparable couple!

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Tuesday 17 September

  • 1.30 pm

Fashion & Sports major influences and innovations for AW 2021

Première Vision fashion team decodes Fashion and Sport with an analysis of major influences and a broad look at the key points for technical and performant fabrics for autumn winter 2021.

Followed by short presentations of a selection of exhibitors presenting their latest innovations in the Sport & Tech sector. 

Moderated by Vincent Edin

Première Vision Fashion Team and exhibitors pitchs :

DRIRELEASE / USA ; LMA / PT ; MACKENT/ TW ; MITI / IT ; NIPPI THINDOWN / IT ; SHEPHERD / CN.

English

English.

45 minutes

  • 2.30 pm

The sport & fashion couple: more than ever inseparable!

While this love story, which dates back to the early 20th century, is now at its peak, the dynamism of the leading brands in the field continues unabated.

The inclusion of sport in fashion is no longer just a trend, it is a necessity for many fashion brands, whether they come from fast fashion or luxury. In September 2018, Pascal Monfort pointed out that “80% of sneakers had never run or seen a gym”. Barely a year later, the number of pairs of sneakers in the fashion brands’ collections has risen from 3 to 9, a spectacular leap. The impact of sport is such that the new generation no longer talks about sneakers or sneakers but shoes. The consumer, more and more aware, has appropriated sportswear in his daily life and will not go back.

Pascal Monfort, Founder, REC Trends Marketing

English

45 minutes

  • Pascal Monfort

    Pascal Monfort is the founder of REC trends marketing, a consulting firm advising leading players in the fashion, sports and beauty industries.

    With a 10-year career at Nike as Director of Consumer Culture, followed by 4 years as Creative Director of L’Équipe Sport & Style magazine, he is currently recognized as a leading authority on youth culture by his peers and the press. He has taught sociology and fashion history for the past 20 years at several prestigious Paris schools, including HEC, Sciences Po and the IFM.

    He has also been involved as artistic director in a diverse range of projects in fashion, music and even football (Le Ballon FC); has launched two magazines, (IN CORPORE SANO in 2019, a biannual magazine dedicated to well-being, and Yummy in 2005, focused on junk food and design); and has released two albums with his group ‘The Shoppings’.

Wednesday 18 september

  • 1.30 pm

Fashion & Sports major influences and innovations for AW 2021

Première Vision fashion team decodes Fashion and Sport with an analysis of major influences and a broad look at the key points for technical and performant fabrics for autumn winter 2021.

Followed by short presentations of a selection of exhibitors presenting their latest innovations in the Sport & Tech sector. 

Moderated by Vincent Edin

Première Vision Fashion Team and exhibitors pitchs :

GAMATEKS / TR ; PONTETORTO SPORT SYSTEM / IT ; PRYM FASHION / DE ; SERATES / IT ; SPORTWEAR ARGENTONA / ES ; STOTZ / CH ; UTAX / JP

English.

45 minutes

  • 3.30 pm

Performance, the challenge in Fashion

The proximity of the worlds of fashion and sport has been constantly growing for several decades. This is obviously a groundswell: consumers who have discovered and embraced the concepts of comfort and functionality will not accept to go back. Sport was a gadget in fashion, it is now the central dynamic of this universe.

Eric Yung, VP International, Polartec and Jason Israel, Global Creative Director Performance, The North Face, shed light on the importance of performance criteria in today’s fashion, this fashion that is “practical”, is lived and must accompany us throughout the day. We will also discuss at this round table the need to develop textiles to make innovation possible and to meet new consumer needs. And how technological innovation can serve a brand. 

English

45 minutes

  • Jason Israel

    Jason Israel is a seasoned design professional with an impressive history of innovation for iconic brands such as K2, Specialized Bicycle Components, and most recently, The North Face, where he is currently the Global Creative Design Director for Mountain Sports. Working closely with The North Face’s team of iconic athletes and professional guides, Jason led the design process for FUTURELIGHT, a revolutionary new breathable and waterproof fabric construction, which the company unveiled earlier this year at the Consumer Electronics Show.

  • Eric Yung

    PR, marketing and Product manager in the music industry in Paris, France for 8 years – various labels.

    Europe marketing for 180’s, outdoor start up. Joined Polartec in 2007 as Europe marketing manager

    Became VP International in 2018, mainly in charge of sales and marketing for all regions except NA.

    Cycling, skiing, music and fashion enthusiast

Thursday 19 september

1.30 pm

Interactions between sport and fashion in ready-to-wear

A new dive into the complex and exciting relationships that the French maintain with sport and fashion: their vision of fashion, the drivers of sports fashion, the hijacking of the millennials, feminisation, the replication phenomenon… the list of the most inspiring brands/brands…

Virgile CAILLET, Executive Director of the UNION sport & cycle will identify the interactions between sport and fashion in textile ready-to-wear based on the results of the “sport & mode” study conducted with 5000 French people in partnership with Ipsos and Promas International.

In french : translation in english

  • Virgile Caillet

    Virgile CAILLET has been the General Delegate of Union Sport & Cycle since 24 November 2016. Prior to that, he served as General Delegate of FIFAS and UNIVELO. He has spent more than 20 years working in central positions within the worlds of sports and the sporting goods economy. After serving as Deputy General Manager of the French Athletics Federation, in early 2012 he was appointed Director of KantarSport, a consulting agency dedicated to the economics of sport, the sponsoring-expertise hub of the Kantar media group. A graduate of the ECCIP School of Management, he had previously worked on the development of a sponsorship and promotional strategy for the ASICS France brand. He is also Vice-President of FESI (the Federation of the European Sporting Goods Industry), Director of the National Sport Agency and member of the Board of the Sports Economic Sector.

Consult the complete programme of the show here