It is one of the big changes for 2022: Première Vision Paris is altering its schedule and bringing its September show forward to early July!
Until now, PV Paris had always been organised twice a year, in February and September. But henceforth, the September edition, presenting the collections and trends for the Autumn-Winter season will be held in July, to better meet the needs of both buyers and suppliers. This year, the event will take place from 5 – 7 July in Paris Nord Villepinte, and online from 4 – 8 July during the Digital Week.
Gilles Lasbordes, Managing Director of Première Vision, explains the reasons for this major change and tells us what else is new for the autumn.
Why did you decide to modify the dates of the Première Vision Paris show?
Gilles Lasbordes : “We revised the show dates to better meet the needs and key demands of the market. Just before the pandemic, we asked the Institut Français de la Mode to report on how European labels prepared their collections. We wanted to understand when they looked for materials and what would be the ideal show dates for them.
It became abundantly clear that collections were and are very fragmented, although there is still a standard of four collections a year. However, some of the most important players prepare many more than four collections, and this is irrespective of their market segment. The study also confirmed that the early stages of a collection have become very important in terms of business. For some labels this means the pre-collection, for others it is the main collection, but in both cases, it is more elaborate creatively and thus on the lookout for materials.
It emerged that for 70% of the labels asked, covering all ranges and profiles, the ideal period was early July. For us, this is a major change in our positioning, because we will be holding the show at the beginning of the collection-building process, when the search is on for the fabrics, leathers and accessories that will be at the heart of the future season.”
Are other major changes to the show in the pipeline?
Gilles Lasbordes : “The show is constantly adapting to respond to the changes and expectations in the sector, and particularly in this very turbulent context. At the moment, as we emerge from the Covid crisis, our focus is on restoring our services, and creating new ones to meet the new expectations of our partners, both exhibitors and visitors. The curation of the product range by our fashion team, to showcase the most relevant creations of producers, is fundamental. Also, although our sector was recently stigmatized once again as being a polluting industry, in fact it demonstrates on a daily basis the eco-responsible changes it is undergoing. This is an issue around which we have increasingly focused in recent years, notably thanks to our Smart Creation programme. It has allowed us to support and encourage changes in the industry with the identification of innovations and an analysis of the major challenges related to eco-responsibility, helping to showcase concrete solutions, in addition to our podcasts, conferences and thematic articles. We will go even further to accompany the transformation of the sector, working for a sustainable fashion industry and a dramatic reduction in greenhouse gas emissions.”
What is the target audient for the new event, Fashion Rendez-Vous, to be held at the Carreau du Temple in September?
Gilles Lasbordes : “Fashion Rendez-Vous is a smaller event, with around 150 companies present and a range that will be less international than PV Paris. It will particularly target labels working to a shorter timeframe for whom the show in July is too early for their collection development. It also targets those who are in a later phase in their creative process or who have not finalised their choice of materials.
It will be an opportunity for visitors to meet their suppliers in the heart of Paris, discover their collections and place their orders. It will take place at the Carreau du Temple à Paris on 8 and 9 September.”