GLOBAL EVENTS FOR FASHION PROFESSIONALS​

GLOBAL EVENTS FOR FASHION PROFESSIONALS​

The Blueskyer NFT: ORTA Launched The First Regenerative Cotton Denim NFT

(Sponsored content)

ORTA launched the first retro-future design NFT to the denim industry. Made of 100% regenerative cotton, for utility-wear. Called « the Blueskyer NFT », it represents a better vision of conscious consumption. To create the future we want to live in, we need regenerative system like that.

 

True to its positive climate mission, the Blueskyer ORTA NFT is issued by Tezos. It’s an energy-efficient blockchain whose carbon footprint (after 50 million annual transactions) “was similar to the average annual carbon footprint of only 17 people1. To understand its effectiveness, most other blockchains’ energy demands today rival those of United-States. 2

Developed in collaboration with Muse VR, the Blueskyer ORTA NFT features the 100% regenerative denim workwear made from a technorganic farm below the blue sky. The Blueskyer is the first NFT representing ORTA’s commitment to creating and supporting the #iamablueskyer movement that captures the spirit of the new generation of designers, artists, creators, climate advocates and more. Those people want to cancel climate change, eliminate waste, rewild biodiversity and improve social equity.

 

 

ORTA also recognizes in a time where climate anxiety is a real threat to global mental health, that a more optimistic vision of our future has to be championed by all.

Blueskyer NFT is sold on Rarible NFT marketplace, secured by Temple Wallet, an easy-to-use cryptocurrency wallet for the Tezos blockchain.

To find out more, visit Orta Anadolu website and their page on the Première Vision Marketplace.


Register now to attend Denim Première Vision in Berlin on May 17 & 18 to meet with the Orta Anadolu team stand A13.


1. The Tezos blockchain protocol total annual carbon footprint for 2021 approximates the average footprint of 17 World citizens*. The LCA found that Tezos blockchain protocol represents approximately 2.4E-4 g CO2 eq. per unit of gas and 2.5 g CO2 eq. per transaction. Source: https://tezos.com/carbon/

2.“The process of creating Bitcoin to spend or trade consumes around 91 terawatt-hours of electricity annually, more than is used by Finland, a nation of about 5.5 million.”
Source: The New York Times “Bitcoin Uses More Electricity Than Many Countries. How Is That Possible? ” https://www.nytimes.com/interactive/2021/09/03/climate/bitcoin-carbon-footprint-electricity.html

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