Smart Creation, the podcast. Episode 32

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.

For this episode, we are pleased to welcome Pasha Whitmire, Material Development Lead at Patagonia.

« The biggest problem is carbon emissions, it is the number one contributor to climate change. Trying to measure that has been a big task. »

The company that originally stands out for its climbing apparel is the leader regarding sustainability and products development. Their mission is crystal clear : « We’re in business to save our home planet ». 

Pasha Whitmire gives us an insight of what sustainability truly means to Patagonia, as it is a question of always seeking further to face new challenges. It all starts with the material, its quality and surely its ability of lasting through time. As a certified B Corp company who is concerned about social and environmental impacts, carbon emission is one of their top priorities. 

In this episode, Pasha asks fundamental questions in order to re-invent  the way of making a product : from material innovation to the after life of the product, nothing is left aside. He proves us that durability and a successful business are compatible. 

Find all Smart Creation podcasts in the sustainability section of the magazine


Previous post Fashion guest: Thomas Zylberman’s Spring Summer 22 fabric choices Next post SPRING SUMMER 22 LOOKS DECODING: Dressy