Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.
For this episode, we are pleased to welcome Pasha Whitmire, Material Development Lead at Patagonia.
« The biggest problem is carbon emissions, it is the number one contributor to climate change. Trying to measure that has been a big task. »
The company that originally stands out for its climbing apparel is the leader regarding sustainability and products development. Their mission is crystal clear : « We’re in business to save our home planet ».
Pasha Whitmire gives us an insight of what sustainability truly means to Patagonia, as it is a question of always seeking further to face new challenges. It all starts with the material, its quality and surely its ability of lasting through time. As a certified B Corp company who is concerned about social and environmental impacts, carbon emission is one of their top priorities.
In this episode, Pasha asks fundamental questions in order to re-invent the way of making a product : from material innovation to the after life of the product, nothing is left aside. He proves us that durability and a successful business are compatible.
Find all Smart Creation podcasts in the sustainability section of the magazine