Casting off the familiar, and often unfair, clichés about its supposedly harsh look and feel, linen has skillfully parlayed its characteristics into veritable assets. And for the past several seasons, it’s played a central role in fashion collections.
Spring-Summer 22 developments reveal the full diversity of linen – a fundamental and natural plant fiber that is well positioned to meet the season’s multiple creative directions.
And in addition, linen fiber is sustainable in a number of ways.Particularly frugal, linen cultivation requires only rainwater (guaranteed at 99.9% in Europe according to CELC), very little fertilizer and pesticides – keeping in mind that 80% of linen is cultivated in Europe – on a coastal strip stretching from Caen to Amsterdam. These advantages appeal to industry players, and have helped to position linen as one of the most virtuous fibers – which is also easily traceable thanks to the European Flax® and Masters of Linen® certifications.
Often used in casual wear in recent seasons, linen is boasting a variety of uses and technical performances for summer 22, enabling it to confidently make inroads into the entire fashion sector, from tailoring and knitwear to shirting and outer wear, and to play a part in the season’s major style initiatives.
For S/S 22, linen vaunts its many facets, making full use of the latest advances from bast-fiber specialists. Attractive, sustainable and comfortable, today’s linen dispels both myths and preconceptions, placing the expressive naturalness of the fabric at the heart of tomorrow’s fashion.
For more information, check the e-platform for sourcing European textile innovations in Linen.