Sustainability at the heart of the 36th Hyères fashion festival

The 36th edition of the International Festival of Fashion, Photography and Fashion Accessories, a key event for young designers, took place from October 14 to 17 at the famous Villa Noailles in Hyères.

This year more than ever, the fashion competition presided over by Louise Trotter, artistic director of Lacoste, confirmed the deep ecological awareness of tomorrow’s designers. Among the winners of the various prizes awarded during the event, almost all of them are committed to preserving the planet and changing the focus of an industry that is still very harmful to the environment. The next generation of fashion designers are turning to responsible production methods and increasingly eco-conscious material sourcing, including recycling, upcycling, sustainability and natural materials.

Louise Trotter, President of the Jury
Creative director at Lacoste

Impressed by the personal dimension of their work and the richness of their creativity despite the isolation imposed by the recent health situation, Louise Trotter also praised the sustainable approach of the 10 finalists, selected amongst 183 candidates.

This new way of making clothes is a given for young designers, for whom the issue of protecting the planet is now an inherent part of their vision of fashion.

Meet the winners of the five fashion prizes awarded this year at Hyères.

For the first time this year, the jury composed of fashion and textile professionals awarded prizes to five young designers from all over the world. In addition to the Grand Prix of the Jury Première Vision, the Chloé Prize, the le19M Chanel Métiers d’Art Prize and the City of Hyères Public Prize, a new award very much aligned with today’s concerns made its appearance at this 36th edition: the Mercedes-Benz Sustainability Prize.

We talked to these five promising talents to learn more about the materials they used, and the creative thinking that went into their collections.

Ifeanyi Okwuadi – UK

Discover the secrets of the Grand Prix du Jury winner’s collection ➔

Menswear collection: “Take the toys from the boys”

Produce with the support of:

Sofia Ilmonen – Finland

Born in Finland, Sofia Ilmonen graduated from Aalto University with a Master’s Degree in Fashion Design & Textile. She stands out thanks to her eco-responsible approach to fashion, with a feminine and vaporous collection made from organic materials and 100% natural dyes.

Womenswear collection: “Same same but different”

Produce with the support of:

Elina Silina – Latvia

Winner of the Chloé Prize, Elina Silina’s collection is based on fond childhood memories of her mother giving her knitting lessons. Her creations are unique, created from recycled or innovative materials, such as this jade thread endowed with healing properties.

Womenswear collection: “For Sally”

Produce with the support of:

  • Supima
  • Atelier Aymeric Le Deun

Rukpong Raimaturapong – Thailand

Paris-based Thai designer Rukpong Raimaturapong presented a colourful and festive collection made out of silks from different origins. His graphic silhouettes, influenced by his childhood, are crowned with hats created in collaboration with Maison Michel, a collaboration that earned him the le19M Chanel Métiers d’Art Prize.

Adeline Rappaz – Switzerland

Part punk spirit, part vintage couture, Swiss designer Adeline Rappaz delivered a collection made from recycled materials, recovered accessories and hand-dyed fabrics. Her haim is to combine modest and precious materials in an upcycling collection envisioned as a patchwork of crafts and luxury.

Womenswear collection: « Le temps des rêves »

Produce with the support of:

  • Puntoseta
  • Atelier Aymeric Le Deun

Since 2011, Première Vision has partnered with the Hyères International Festival of Fashion, Photography and Fashion Accessories organized at the Villa Noailles. Once again this year, the finalists will be invited to the February edition of Première Vision Paris, where they will enjoy a privileged chance to meet and work with exhibitors from around the world.

Find out more about the next edition of Première Vision Paris, which will take place from February 8-10, 2022 ➔

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