Hyères: Ifeanyi Okwuadi wins the Grand Prix of the Jury Première Vision

Every year in Hyères, the Grand Prix of the Jury Première Vision rewards the future talents of international fashion. Presided this time by Louise Trotter, Creative Director of Lacoste, the 36th Hyères International Fashion Festival‘s jury awarding the Grand Prix reached a decision this Sunday October 17th at the famous Villa Noailles.

Ifeanyi Okwuadi, a committed designer

Awarded for his men’s fashion collection entitled “Take the toys from de boys”, the British designer Ifeanyi Okwuadi presented a collection inspired by the story of the Greenham Common women’s peace camp, a peaceful protest camp set up in 1981 against the deployment of nuclear missiles on a military base in UK’s Berkshire.

Having started out as an apprentice to a famous Savile Row tailor when he was just 17, the now 27-year-old British designer has created a rich and compelling hybrid tailoring collection that combines elements of classic menswear with reinterpreted military codes and subtle references to childhood.

© Étienne Tordoir / CatwalkPictures

English fabrics at the heart of his creations

In terms of materials, Ifeanyi Okwuadi wanted to celebrate the savoir-faire and heritage of English made fabrics still thriving in the UK. It is therefore quite naturally that he turned to the famous Harris Tweed and English wool fabrics to make his menswear collection.

Since 2011, Première Vision has been a partner of the Hyères International Festival of Fashion, Photography and Fashion Accessories organized at the Villa Noailles. This year once again, the finalists will be invited to the February edition of Première Vision Paris, where they will benefit from privileged access to exhibitors from around the world.

Ifeanyi Okwuadi, this year’s big winner, will be honoured in a dedicated space at the next Première Vision Paris show, which will be held from 8 to 10 February 2022 at Paris Nord Villepinte.

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