An Augmented Reality installation
During the upcoming edition of Denim Première Vision on 13th & 14th October in Milano, visitors can experience IMMATERIAL M.O.D.E. a project designed by DPV team and realized in collaboration with SENSE IMMATERIAL REALITY and ELLETI GROUP.
An Augmented Reality installation and a real scenography designed for the event will transport each visitor in three different dimensions enhancing the experience and giving the opportunity to explore unique elements of denim history with16 legendary pieces.
An unreal exhibition in a real scenography designed for you to see only through your smartphone or tablet.
All you need to do is to download the App and identify the markers indicating the points where the pieces are located. Just frame the surface indicated by the markers. A unique denim piece will appear and you can admire it, examine all details, walk around it, photograph it, take a selfie with it and, of course, share it on social media.
The application will be available a few days before the show
See you soon at Denim Première Vision!
#1 See you on October 13 & 14 at Superstudio Piú in Milan for the big return of our physical shows!
#2 And from October 10 to 15 on denim.premierevision.com for the 3rd edition of the Digital Denim Week!