Favorites AW 22-23 Sport : Cellulosic alliances

Cellulosic alliances

For AW 22-23 Sport, choosing between hidden qualities and a headlining fantasy is a no brainer: we want them both and we want them eco-friendly too! See our articles.

Eco-design is integrated in proposals throughout the entire sector. Compositions are diversified to better target specific uses, and tend towards greater circularity.

Cellulosic fibers are gaining ground thanks to their ecological qualities and natural origin, and look to be increasingly derived from post-consumer recycling. Their low-impact production and soft comfort are successfully conquering all markets. The use of cellulosic fibers in sport products is somewhat more recent, and here as elsewhere they are favored for their improved biodegradability and as an alternative to polyesters. The use of lyocells and artificial fibers also aims to prevent the formation of micro-plastic, especially in fleeces.

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