Smart Creation, the podcast, invites you to explore the potential of sustainable fashion
Episode 41: Livia Firth, Co-founder and Creative Director of Eco-Age
What has been your turning point that made you change your vision of sustainability ? For Livia Firth, it was in 2008 when she went to Bangladesh and saw the backside of fashion. In the meantime, she co-founded Eco-Age, a creative agency that integrates both environmental and social justice. Working along with brands, NGO’s, governments and stakeholders at large, the agency is defining strategies that drive inner changes.
Livia is shaping new ways to have a positive and significant impact within the supply chain, through the right material choices with labeling and honest communication avoiding greenwashing. She is convinced that scientific data is a necessary knowledge to take into account for the fashion industry. From a maker and consumer perspective, she’s aiming to redefine the production as well as the consumption systems by asking the right questions.
In this episode, Livia is giving many solutions that encourage tangible action towards a more sustainable industry driven by innovation, creativity and activism.
«We live in a world where businesses are so much more powerful than governments.»
«We produce too much, we throw too much. The number one issue today is volume and we need to think about slowing down and decreasing.»
«If you look around you there are so many young leaders who are not even talking about sustainability anymore, they are just doing it. They have the solution and they know exactly what to do.»
Continue to explore the challenges of eco-friendly fashion by listening to past episodes of the Smart Creation podcast.