Smart Creation, the podcast, invites you to explore the potential of sustainable fashion
For this episode, we are pleased to welcome Rune Orloff the co-founder of POOL, a subscription platform for menswear based in Berlin.
« We wanted to bring some modern tools into the wardrobe: make it less static and make it smart. »
As an answer to the overload of garments produced and bought, Rune recently created what he calls « the wardrobe freedom », or a way to swap garments without owning them. His statement is clear: we buy clothes, but we always wear the same ones. POOL is a smart sustainable system that can surely be considered as one of the solutions to change our approach to fashion.
Based on a membership system, it is beneficial for the consumer as well for the brands. Indeed, it contributes to a circular economy, providing at the same time data for brands to produce less but better targeted products.
In this episode, he talks about his previous experiences in the fashion industry that nourished his current business. You will know everything about how he launched the service in mid covid time, and what’s his plan for the future.
Find all Smart Creation podcasts in the sustainability section of the magazine