A graduate of the Polimoda school, Andrea Grossi is an independent designer who is currently working on the creation of his own label in Italy. In October 2020, he was one of the finalists at the 35th edition of the Hyères Festival, where he presented his second collection.
HIS CREATIVE AND ECO-RESPONSIBLE PROCESS
“Each fabric generates emotions from its lived experience. I always know what fabric I’m looking for and how I want it. I am aware that the fabric is the key to identifying the DNA and the attitude of a collection.
For each project, there are different ideas and starting points. For me, the greatest inspiration for the project of my Welcome to DeusLand* collection was the trilogy of books by Yuval Noah Arari which, through an analysis of the history of mankind, predict what the future will hold. His great effort of analysis and narration remains a guide for approaching the creative process.
This process includes upcycling, which is the basis of my future projects and the very reason why I want to create my eponymous label, with the idea of transmitting the eco-responsible values that form part of my daily life and make me want to create and continue to express myself.
There are thousands of “dead” garments, with no retail value, sold by the kilogram that can be transformed and given new value.
At the moment, as I am still a small brand, I am able to ensure 100% traceability. I produce my clothing in Florence, Tuscany, and work with just one company. The source of the raw material is the main question that we must ask ourself when talking about high quality items.”
*Welcome to DeusLand is Andrea Grossi’s second collection, presented during the 35th edition of the Hyères Festival.