Fabric digitalization to empower the textile industry

(Sponsored content)

In such a global industry, textile companies cannot compete on price alone; they need to differentiate their offer by focusing on design, quality, and innovation, as well as optimizing processes while reducing the environmental impact.

Digitalization offers tremendous opportunities for the textile industry to increase creativity and performance while being more sustainable. Adopting digital fabric in the design, decision-making, and sales processes results in significant savings and a much higher productivity rate.

Iterations in the design process

With the digital twin of the fabric, the manufacturer can quickly test many design concepts, adjust scale and create new colorways while reducing the number of physical samples.

Projecting the fabric or print motif onto the final product is complex, and this is where 3D modeling comes into its own and allows to present digital fabric collections using 3D product simulations instantly.

Efficient Sales Process

Using digital fabric swatches allows for faster decision-making and more efficient collaboration with clients. Designers can download the digital twin of the fabric and start working sooner, meaning a significant amount of time is saved.

Interactive mood board and virtual textile showroom 

Interactive presentations will improve sales as the buyer can understand the design concept and connect all elements to the final product.

Data and analytics 

Drive a business and make decisions based on facts and figures rather than gut feelings with the data supplied by the platform.

Photo shoots

With digital fabrics, the time and cost savings on product photos for online stores are immense because of the efficient scalability of 3D renderings compared to physical shots.

Case study: WENSLI.

Wensli is a traditional very high-level silk producer. It has its roots in Chinese silk culture, combining traditional silk with innovation and cutting-edge technology. 

With the “West Lake One NFT” platformWensli offers a new customization approach to its clients. The platform expresses Wensli’s commitment to “allowing all individuals to become the designer.” 

Wensli uses Style3D software and services to create the metaverse artistic rendering of their “West Lake One NFT” collection of new prints.

Want to know more? Then come to Première Vision Paris on Wednesday 6 July at 5pm to attend Style 3D’s conference on the subject ➔

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Come to our booth: Hall 5 C3

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