Le Sapping French Podcast On Responsible Fashion
Episode 31, inviting Bert van Son, Founder of MudJeans
This podcast is edited by Thegoodgoods, the 1st French media on sustainable fashion.
This week, Victoire Satto has had the honor to welcome Bert van Son to talk about denim.
This episode is part of the #cleandenimweek: a whole week about the past & future of this iconic, global, 2-billions-a-year-sold item, standing in approximately every wardrobe on earth.
- What does it take to make a pair of jeans ?
- What is its social and environmental impact ?
- How can we minimize it at every step of its production ?
- And beyond that, what if we could reshape this whole industry in a circular economic model ?
Since the beginning of his company MudJeans, in 2012, Bert van Son tries hard to answer those questions everyday. He is a pioneer in eco-conception, choosing organic cotton, non toxic dying, safe and closer partners for production… He was one of the first to use recycled materials and moreover, realized that the best way to get a good raw post-consumers cotton was to enter the circular economy in leasing pairs of jeans.
Today Mud Jeans is an international and very respected brand, BCorp certified, C02 neutral and… economically viable. A journey of challenges and accomplishments he’ll tell us in details the next 45 minutes.
This episode is a result of a very special partnership between Thegoodgoods and Denim Première Vision, The responsible denim fashion event, that has been a major actor in the transition of this industry by bringing together all actors and change makers of the denim supply chain, twice a year, in the event Denim Première Vision.
Now it’s time to welcome our guest and wish you a great episode !