Discovered at the last TRANOÏ menswear show, ISNURH is a danish high-end, contemporary brand that merges the elements of Scandinavian minimalism with detail driven craftmanship that resonates internationally.
Established in 2017 by Kasper and Oliver, ISNURH thrives with its wide variety of styles made in the best possible way, with high quality fabrics, original artworks and ethical production.
Their latest season, they combined CFS certified dead-stock materials from Italy with beautiful craftmanship, to create designs worth holding on to for many years to come.
They continue their sustainability efforts and once again teamed up with the tech-firm Rodinia, to print their shirts without the use of any water.
Rodinia is a Danish-based company, working to change the way to produce clothes : Moving production close to home, as well as elimininating over-production waste and water usage.
They have created 4 shirts in a Lenzing-certified Tencel quality, and eco-printed them with artworks of the collection.
The shirts are made to the exact quantity needed, due to the trademarked Rodinia setup CME-technology.
Every shirt is cut and printed individually and simultaneously, increasing the optimization of the use of fabric.
This whole process takes place in Copenhagen, in their automated factory, a mere 6 kilometres from the ISNURH’ showroom.
Beside these latest steps, ISNURH has a code of conduct, committing to ethical, sustainable and responsible business conduct in all operations, equal conduct it is expected of all partners, along with the requirement of a total transparency.
In regard to reducing their environment and ecological impact, they source responsibly in Europe exclusively, audit their production partners and subcontractors, use OEKO-TEX cotton, and sample in house with local suppliers.
They have a strong sustainability strategy and roadmap, starting with the promotion of slow fashion to slow down resource flows, stressing the proximity factor by local and regional production, and of course by responsible and sustainable material choices.
In short, they take responsibility where they can.