Who says jeans can’t be chic? For its 15th anniversary, the Denim Première Vision show is moving to Milan and offering itself a new 100% denim outfit, the result of a collaboration between designer and pattern-maker Alessio Berto, denim mill Sharabati Denim and manufacturer Fashion Art.
An expert in the art of pattern making, Alessio Berto has been running his own studio The Tailor Pattern Support since 2012. Specialising in denim, he is once again collaborating on the creation of the new outfit that will dress the show’s host team on 23 & 24 November at the Superstudio Più.
What was your inspiration for this new denim outfit?
Alessio Berto: “The inspiration starts from the silhouettes and refinement of Italian designers and their collections from the early 1980s where the volumes were masculine, fluid and very refined. I wanted to think about something different in the use of denim and move away from the usual clichés.
The unisex outfit consists of a shawl collar suit jacket and palazzo trousers in denim fabric from the collection of Turkish denim manufacturer Sharabati Denim, which was founded in 1978 in Syria and was among the first to produce denim in the Middle East.”
Alessio Berto: “This Broken Twill denim fabric chosen from the collection sent me by Sharabati has characteristics of softness and shine that reflect the inspiration. I also decided not to use any type of treatment or use water for these outfits, just to give an out of classic denim feeling.”
On the manufacturing side, the future outfits of the show’s hosts and hostesses were entrusted to the Italian manufacturer FashionArt. Specialised in luxury goods, the company puts the technique and competence of its teams at the service of brands creativity for the design of their denim collections.
The labels for the new denim outfit were produced by Cadica Group, specialists in labels, embroidered ribbons and badges and packaging made from natural and sustainable materials.
How long did it take to develop this new silhouette?
Alessio Berto: “As in all things, it is not a question of how much time is spent but how it is spent… What I mean is that in order to create something different and that makes sense, and I’m not talking about trends because it’s not my work , you have to spend time on it. The pattern, the fabric, the industrialization, the evaluations and the manufacturing, this gives the possibility for an outfit or a brand to remain in time or pass.”
Follow Alessio Berto on Instagram @thetailorpatternsupport_