AW 24-25 : 5 key colors

Première Vision reached into its Autumn-Winter 24-25 color range to identify five key hues. This modern and versatile quintet encapsulates each of the season’s major themes – from solar to mineral, neutral to bright. In light of the season’s fabric and leather developments, we take a look at how these shades find expression in the season’s new products.

Yellow Clay

The cornerstone of the AW 24-25 season, solar energy comes to life in a soft, luminous hue: Yellow Clay, which forges a link between earth and light, between the tangible and the intangible.

A way of brightening up winter collections, infusing them with energy and radiance. This clay-like hue – poised between a dynamic beige and a deep yellow – serves as both a neutral and a color, worked either in print grounds or used just in touches. A subtle shade that also reflects the market’s enthusiasm for natural dyes.

Unisex and timeless, Yellow Clay enhances the sophistication of everyday basics, from blouses in matte silks to denims with a subtle sheen.

More about: How does Solar Vision influence the Première Vision color range for AW 24-25?

True Orange

In line with winter’s luminous hues, True Orange forges its own place in the season’s collections. This incandescent shade evokes the purity of the sun’s energy. It has a radical chic feel, deliberately attention-seeking.

In collections, it’s the new red. Luxurious materials heighten its flamboyant nature, lending it even more power and panache. But the extravagance doesn’t stop there: elegance this season is all about texture. Jacquards, lace and embroideries are embellished by tone-on-tone accessories, for head-to-toe evening looks.

More about: The importance of True Orange in Fabrics Highlights and in Accessories.

Opal Green

A pale, bioluminescent hue infuses the winter collections. Like a cold halo, Opal Green connects biology to technology, giving off an astonishingly modern energy that wakes up classic tones and pale shades.

A rigorous, enveloping radiance that finds perfect expression in a technical vocabulary. Wovens targeting sport & tech take on a soft sophistication, subtly nuanced by complex weaves, subtle shines, shot effects and rubbery textures.

For technical outerwear items – parkas or puffers – that transcend the casual universe and moves them towards citywear.

Dark Purple

This winter, there’s a certain eeriness to darks. A deep, mysterious Dark Purple gives a fresh update to timeless blacks, navies and browns.

A way to infuse luxurious materials with an aura of mystery, with a couture approach: patent leathers, laces with innovative designs, and shearlings with a fur effect.

For a chic wardrobe with a peculiar, almost strange approach to decoration. Elaborately worked pieces, with sensual dresses that glide over the body.

Simple Gray

Simple Gray reaffirms its central position in the color ranges. Already showcased in the Autumn-Winter 23-24 season, it continues to stand out. As the ultimate neutral, it bridges all genders and seasons. It also aligns with environmentally responsible dye practices (such as recycled colorings).

Elegant and understated, gray this season is rolled out across a range of materials, from knits to leathers. Smooth or textured, matt or satiny, it transcends its basic utility to espouse a new sophistication.

Easy to combine, gray takes over silhouettes in near-monochrome looks. Allying comfort and style, it displays its full complexity and refinement.

Discover our harmony decodings for the Autumn-Winter 24-25: Gradients, Luminous and Shine and Textures.

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