At the heart of next season’s collections, creative fantasy extends into the casual and sportswear sectors. A prime opportunity for manufacturers to showcase the various techniques at their disposal to offer highly-personalised products.
Sweats, jogging pants and hoodies adopt golden embroidery that appears in a regular, all-over design on the finished product. Slogan patches are enlivened with animal prints. For children, patches imitating cartoon animal heads are like affectionate soft toys. Screen-printing is inspired by the streetwear influence with arty prints or coloured slogans.