Four decades ago, the founders of Bareezé began with a vision to produce embroidered fabric of the highest quality in Pakistan. The union of age-old embroidery-craft and top-of-the-line Swiss and Belgian machinery was unique, and that vision manifested in Eastgate Industries – the parent concern – becoming one of South Asia’s largest fashion retailers. Its pioneering brand Bareezé synonymous with premium embroidered fabrics.
This year, for the first time, Bareezé is set to showcase over 400 styles of intricate embroidered handiwork in Paris for Premiere Vision 2022.
The enterprise’s sophisticated textile infrastructure specialises in weaving, dyeing, finishing, embroidering, printing and manufacturing woven, non-denim fabric and apparel; with an ISO certified manufacturing laboratory and advanced Swiss Schiffli and multi-head machines embroidering entirely bespoke designs on pure cotton, Swiss voile, velvet, pashmina, net and chiffon, amongst others. Over nine million meters of fabric is manufactured, embroidered, and retailed each year.
Bareezé produces several special hand-embroidered collections employing techniques using metal threads, mirror work, and distinctive motifs; as well as velvet and cutwork reverse appliqué methods with British lace, cross-stitch, print mix, and ribbon work. The group’s 76 designers create over 4,000 distinctive styles per season, while maintaining a permanent collection of 500 style pieces – the turnaround time to design and manufacture large custom orders is minimal.
In the latest series of actions taken by the group, Eastgate is working upon the belief that everything it creates needs to be perceptive of environment and society, considerate of the impact on the planet. Bareezé has launched ‘project earth’ – a commitment to minimizing environmental impact, aiming to use only recyclable elements in every part of our supply chain by 2024. Coupled with its design vision of following a “less is more” philosophy – creating pieces which are made to last, Bareezé is also now employing thousands to patronize local craft and aid in the preservation and sustainable development of the contemporary traditional handicraft industry.
Each of the 400 pieces to showcase in Paris this year is not only a tribute to the magnificent craftsmanship of sophisticated age-old ateliers of the subcontinent, but also to the group’s vision of the future – a merger of centuries of tradition and modern manufacturing, informed by a commitment to the world.