MAGAZINE

Trends

Encapsulating the zeitgeist, decoding and analyzing both underlying currents and emerging trends, guiding color decisions throughout the seasons – these are the primary objectives of the Première Vision fashion team.
Forward-looking analyses of evolving trends in fashion, materials and sustainability, decodings of the major creative trends and innovations in the fabric, leather and accessory industries, selections of the latest product developments, a special focus on the season’s highlights and interviews with fashion experts – our exclusive content is especially designed to fuel your own inspiration throughout the year.
SS26 trends ➔ AW25-26 trends ➔

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XLANCE® : The stretch denim revolution has begun

XLANCE® : The stretch denim revolution has begun

Once upon a time, there was stretch denim. Now, there’s XLANCE®.

Pioneer Denim: Make Blue, Think Green

Pioneer Denim: Make Blue, Think Green

Pioneer Denim blends expertise and innovation in a boundary-free, creative and sustainable collection: The Bright Side of the Universe.

TBM Group: 80 Years of Italian Textile Excellence, Blending Heritage, Innovation, and Modern Vision

TBM Group: 80 Years of Italian Textile Excellence, Blending Heritage, Innovation, and Modern Vision

TBM Group, Italian textile expert since 1946, blends tradition, innovation, and excellence in denim, cotton, linen, and premium fabrics.

Beyond greenwashing: Is regeneration the real deal?

Beyond greenwashing: Is regeneration the real deal?

Regeneration offers fashion a path beyond greenwashing: restoring ecosystems, supporting farmers, and rethinking the entire supply chain.

bluesign Denim Expands Globally

bluesign Denim Expands Globally

The bluesign Denim initiative is expanding globally with more partners, strengthening sustainability, traceability, and clean chemistry.

Textile Glossary : Shirting Motifs

Textile Glossary : Shirting Motifs

A focus on the key shirting motifs and their history.

AW 26-27 Denim Preview: Incandescent Denim

AW 26-27 Denim Preview: Incandescent Denim

Get an exclusive sneak peek at the denim trends for the Fall-Winter 26-27 season.

The New Geopolitics of Fashion: Subtle Indicators of a Global Revolution

The New Geopolitics of Fashion: Subtle Indicators of a Global Revolution

Boris Provost, CEO of Tranoï, highlights fashion’s shift toward a more grounded, sustainable, and geopolitically aware global model.

What if the most beautiful material wasn’t the one we extract, but the one we save?

What if the most beautiful material wasn’t the one we extract, but the one we save?

Weturn transforms textile waste into premium, traceable, and sustainable materials, at the heart of a 100% European circular model.

MIC Group's "Collect Your Colors", a sensory experience of the season's color trends

MIC Group's "Collect Your Colors", a sensory experience of the season's color trends

MIC Group transforms the AW 26-27 trends into a sensory experience rooted in nature, urban evolution, and digital visions.

F.U.T.U.R.E. DINNER: a discussion that shapes the next era of sustainable fashion

F.U.T.U.R.E. DINNER: a discussion that shapes the next era of sustainable fashion

On 10 April, RUDOLF HUB 1922 hosted F.U.T.U.R.E. DINNER, an exclusive event created in collaboration between Rudolf and Première Vision.

The Moroccan Heritage: Morocco's bold return to Denim PV

The Moroccan Heritage: Morocco's bold return to Denim PV

Morocco unveils its pavilion at Denim PV Milan: expertise, innovation, sustainability, and textile pride at the heart of new Moroccan denim.

100% European hemp+cotton fabrics from KOMBINAT

100% European hemp+cotton fabrics from KOMBINAT

KOMBINAT produces 100% European hemp-cotton fabric, sustainable and local, with no chemical treatment—ideal for ethical denim.

Wool denim breathes new life into a beloved wardrobe essential

Wool denim breathes new life into a beloved wardrobe essential

Woolmark, the global authority on wool, will launch at Denim PV the new edition of its The Wool Lab.

Step Into the Future of Denim: Over 80 Experts Await You in Milan!

Step Into the Future of Denim: Over 80 Experts Await You in Milan!

Denim PV is bringing together more than 80 of the most cutting-edge companies in the industry to support your AW 26-27 denim collections.

Emotional durability : The secret weapon against fast fashion

Emotional durability : The secret weapon against fast fashion

In fashion, emotional durability this could be the most underrated form of sustainability.

PROJECT TOMORROW: Shaping the Future Through Education, Creativity, and Research

PROJECT TOMORROW: Shaping the Future Through Education, Creativity, and Research

Denim PV is committed to nurturing the next generation of creatives with an educational programme dedicated to students from fashion, design and art...

At the Heart of the Autumn-Winter 26-27 Denim Forum

At the Heart of the Autumn-Winter 26-27 Denim Forum

For the Autumn-Winter 26-27 season, Première Vision Denim has developed three exclusive creative projects, to be unveiled at the Forum on 21 and 22...

Textile Glossary: Shirting Fabrics

Textile Glossary: Shirting Fabrics

A focus on the key shirting fabrics, their properties and their history.

The role of technology in improving durability

The role of technology in improving durability

Prolonging a garment’s lifecycle, facilitating reuse and rental, and making repair a viable option, all begin with designing a product to be...

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