Première Vision Paris is the pinnacle event for creative fashion and business meetings, for both the sector’s international heavyweights and innovative young start-ups. Yet the longstanding role it plays in the sector in no way hinders PV’s teams from constantly reinventing – quite the contrary! In order to cater to a fashion market that is increasingly innovative and committed to sustainability, Première Vision is broadening its approaches to virtuous sourcing. Alongside a Smart space dedicated to revaluation specialists for the sector’s various use sectors, exhibitors now have the opportunity to present their own deadstock. Visitors will be able to follow a deadstock trail, available both online and on the mobile app. The industry is entering a new era, one in which the reuse of ‘Sleeping Beauty’ deadstock exists as a complement to new collections.
The art of perpetual reinvention at the service of creative fashion
Twice a year for decades, Première Vision Paris has guided and informed the creative fashion industry, serving as an essential meeting place for business meetings, for both established players and emerging brands.
The main focus is on sourcing all types of textiles and components, but as part of our commitment to constant reinvention the show now offers a range of services for responsible design.
- The ‘a better way’ signage to identify exhibitors’ commitments at a glance
- the Smart Creation area (Smart Materials, Smart Services and Smart Tech) where visitors can meet companies with innovative sourcing and technological solutions
- An eco-responsible visit itinerary in order to best prepare your visit
In February 2024, we enter an era of reuse of ‘Sleeping Beauty’ deadstock as a complement to the new collections, via dedicated start-ups and our traditional exhibitors.
A new deadstock trail at the February edition and online
A new feature of the Paris show is a deadstock trail, which can be found both on the Marketplace as well as on the mobile app. The participating exhibitors will present their deadstock to buyers directly on their stands, offering a second life to materials from previous seasons.
Première Vision’s “traditional” exhibitors, till now exclusively offering new textiles and leather materials, can present unsold stock and be listed on new sourcing trails and tools. For designers, this opens up a new creative approach, with the international team on hand for guidance
The importance of including all the relevant partners in the transformation process
We don’t source materials like we used to
Sourcing is evolving toward greater awareness of its impact: relating to the energy used in the manufacture of materials, the transportation of components and the production of prototypes and collections as well as the volumes of unused materials and unsold finished products… The climate change context calls for common sense and an economy of resources, which begins, even before considering recycling, with reuse. Reuse solutions are multiplying in showrooms, with an increasing number of manufacturers and pure players now focused on this activity.
Première Vision’s prime positioning in this market segment serves to support this paradigm shift and the development of new garment manufacturing processes, as well as new, more circular sustainable business models.
The transformation of the industry must involve all the players
Circularity in fashion encompasses a wide range of initiatives: second-hand, reuse, recycling, upcycling… All of them involve historical activities, but are rarely associated with solid business models and scaling up. “Access to deadstock is a necessity, first and foremost for a multitude of small brands. These young designers produce in small quantities and can struggle to meet the minimum volumes required by manufacturers in order to sign production contracts,” acknowledges the team.
However, in recent years, with the advent of regulations such as the Anti-Waste Act and the emergence of innovative players offering solutions on an industrial scale, the entire sector has been moving forward, supported by players such as Première Vision.
A sea change in sourcing habits for creative fashion must necessarily involve all the partners: brands of all sizes, including luxury brands, of course, but also manufacturers and retailers, as well as all the links in the value chain. Only a clear understanding of the issues and a collective effort can drive change. “The traditional exhibitors at Première Vision initially were curious about deadstock, but are now realising that it meets a genuine market demand,” says the team. If profitability follows, collections derived from reuse should no longer be the subject of simple one-off capsules, but become an integral part of a routine offer, identified as such and valued for its virtues.
Première Vision Paris PV Hub – Hall 6︱6-8 February 24︱Paris Nord Villepinte