Première Vision Paris offers a dedicated space for exhibitors to sell their deadstock

Première Vision Paris is the pinnacle event for creative fashion and business meetings, for both the sector’s international heavyweights and innovative young start-ups. Yet the longstanding role it plays in the sector in no way hinders PV Paris’s teams from constantly reinventing – quite the contrary! In order to cater to a fashion market that is increasingly innovative and committed to sustainability, Première Vision Parisis broadening its approaches to virtuous sourcing. Alongside a Smart Creation space dedicated to revaluation specialists for the sector’s various use sectors, since February 2024, exhibitors also have the opportunity to present their own deadstock. Visitors will be able to follow a deadstock trail, available both online and on the mobile app. The industry is entering a new era, one in which the reuse of ‘Sleeping Beauty’ deadstock exists as a complement to new collections.

The art of perpetual reinvention
at the service of creative fashion

Twice a year for decades, Première Vision Paris has guided and informed the creative fashion industry, serving as an essential meeting place for business meetings, for both established players and emerging brands.

The main focus is on sourcing all types of textiles and components, but as part of our commitment to constant reinvention the show now offers a range of services for responsible design.

In July 2024, Première Vision Paris emphasises its commitment to the reuse of ‘Sleeping Beauty’ deadstock as a complement to the new collections, via dedicated start-ups and our traditional exhibitors.

Read also: What the “revaluation” of deadstock fabrics and materials means and why it matters

A deadstock trail
at the July edition and online

New deadstock offer PV Paris

Initiated on the February 2024 edition, the deadstock trail, which can be found both on the PV Marketplace as well as on the mobile app is back for the July 2024 edition. The participating exhibitors will present their deadstock to buyers directly on a dedicated space, offering a second life to materials from previous seasons.

Première Vision’s “traditional” exhibitors, till now exclusively offering new textiles and leather materials, can present unsold stock and be listed on new sourcing trails and tools. For designers, this opens up a new creative approach, with the international team on hand for guidance

The importance of including all the relevant partners in the transformation process

We don’t source materials like we used to

Sourcing is evolving toward greater awareness of its impact: relating to the energy used in the manufacture of materials, the transportation of components and the production of prototypes and collections as well as the volumes of unused materials and unsold finished products… The climate change context calls for common sense and an economy of resources, which begins, even before considering recycling, with reuse. Reuse solutions are multiplying in showrooms, with an increasing number of manufacturers and pure players now focused on this activity.

Première Vision Paris’s prime positioning in this market segment serves to support this paradigm shift and the development of new garment manufacturing processes, as well as new, more circular sustainable business models.

Deadstock on Première Vision Paris

Listen up! Smart Creation, the podcast with Eugénie Monroe – Recycling and Ecodesign Sales Manager at weturn

New deadstock on Première Vision show February 2024

The transformation of the industry must involve all the players

Circularity in fashion encompasses a wide range of initiatives: second-hand, reuse, recycling, upcycling… All of them involve historical activities, but are rarely associated with solid business models and scaling up. “Access to deadstock is a necessity, first and foremost for a multitude of small brands. These young designers produce in small quantities and can struggle to meet the minimum volumes required by manufacturers in order to sign production contracts,” acknowledges the team.

However, in recent years, with the advent of regulations such as the Anti-Waste Act and the emergence of innovative players offering solutions on an industrial scale, the entire sector has been moving forward, supported by players such as Première Vision.

A sea change in sourcing habits for creative fashion must necessarily involve all the partners: brands of all sizes, including luxury brands, of course, but also manufacturers and retailers, as well as all the links in the value chain. Only a clear understanding of the issues and a collective effort can drive change. “The traditional exhibitors at Première Vision initially were curious about deadstock, but are now realising that it meets a genuine market demand,” says the team. If profitability follows, collections derived from reuse should no longer be the subject of simple one-off capsules, but become an integral part of a routine offer, identified as such and valued for its virtues.

Meet some of the exhibitors of the PV deadstock area
– july 2024


“We are committed to revaluing our deadstocks as part of our ongoing efforts towards sustainability and responsible business practices. By revaluing these stocks, we aim to minimize waste and environmental impact while maximizing the utilization of resources. This not only aligns with our company’s values of environmental stewardship but also contributes to the circular economy by giving new life to existing materials.

In terms of the products we will be offering, our focus will be on repurposing and upcycling dead stocks to create new and innovative textile products. This may include a range of options such as remnant fabric bundles, limited edition collections made from surplus materials, and custom-made items crafted from reclaimed textiles. Our goal is to provide our customers with sustainable alternatives that not only reduce waste but also offer unique and high-quality products that align with their values of sustainability and conscious consumption”.

> Elitex on the PV Marketplace


“BALAS TEXTILE has always been committed to CSR and protecting the environment. These stocks, which are accessible to as many people as possible, comply with REACH requirements. 

By offering its dormant stocks, BALAS TEXTILE is part of an approach of offering small volumes at very attractive prices, in a range of technical and innovative products that are sometimes not easily accessible to young companies, and also encouraging competitive local production.”

> BALAS TEXTILE on the PV Marketplace


“At Adapta, we have been committed since 2018 to reclaiming and reusing the deadstocks of luxury houses and their suppliers. We are pioneers in this circular approach to leather, with a personalised approach to our customers, who are brands of all sizes and positioning.

Our primary mission is to combat waste and overproduction of materials. Knowing that 60 to 80% of the impact of a fashion collection is due to the materials used, we believe it is vital to reuse rather than systematically restart production. The concept is to create from what already exists and to transform a constraint into an opportunity for creativity!

At the next edition of Première Vision, we will be offering new leather goods in large quantities, in a wide range of colours and finishes.

Our promise is to carry out meticulous quality control and to provide information on the traceability of materials. There is no minimum order, but we can go up to several hundred m2 per colour. Prices are 30 to 70% lower than the original prices, giving brands access to materials they don’t normally have access to”.

> Adapta on the PV Marketplace


“Alfred Brown has a long-standing history of manufacturing worsted fabrics for over 100 years. It has always been necessary to work with efficiency in mind and therefore we have built up positive relationships with customers in the UK and around the world who buy end of line, discontinued or deadstocks. This ensures that very little fabric goes to waste. 

We will be offering a number of worsted fabrics in 100% wool, wool with mohair and wool with linen. A collection of plains, semi-plains, stripes and check designs will be available in a variety of weights suitable for SS and AW seasons. All fabrics are woven in the UK, available for immediate dispatch and are suitable to be made into tailored garments”. 

> Alfred Brown on the PV Marketplace


“Most textile mills have deadstocks for various reasons: overproduction, cancelled orders, clients reducing the quantity they ordered initially, etc. As we are specialised in high quality products, we usually work with high-end and/or premium European and American brands. But we also offer discounted or half-priced deadstocks to our new customers. We participated in the PV deadstock initiative in February 2024 and the experience was so positive that we decided to join again in July 2024. We hope the deadstock area on the PV Paris show will be renewed for the coming editions!” 

> Yesung on the PV Marketplace


“Nona Source is the creative re-use platform supported by LVMH, which accelerates the circularity of the luxury sector by offering fashion and design professionals access to high-quality surplus materials from the leading fashion houses. Offering designers the opportunity to draw their inspiration from existing and scarce resources, and to adopt new creative processes and methods, while paying close attention to their environmental impact, is at the heart of our mission.  

For the third season, we’re taking part in the Première Vision Paris show, and it’s a valuable opportunity for us to demonstrate that dormant stocks are a reliable and sustainable sourcing alternative, and to unite new creatives around the challenges of creative circularity.  

Once again this year, we will be presenting a selection from our extensive range of fabrics, and for the first time, we will be introducing our new offer of exceptional surplus leathers, also sourced from the most prestigious luxury houses”. 

> Nona Source on the PV Marketplace

Première Vision Paris︱2-4 July 24︱Paris Nord Villepinte

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