Smart Creation, the podcast. Episode 61 The - Première Vision Paris - Denim Première Vision - Première Vision New York
Eugénie Monroe – Recycling and Ecodesign Sales Manager at weturn
Founded three years ago by Sophie Pignères, weturn is a pioneering initiative specialising in closed-loop valorisation solutions for textiles. The company focuses on the collection and transformation of textiles, contributing to the production of local recycled fabrics. weturn gained international recognition by winning the Innovation Award for Sustainability at VivaTech in 2021, demonstrating the effectiveness of its methods. Its collaborations with luxury houses like Christian Dior and Louis Vuitton underscore the positive impact of using recycled materials in the fashion industry.
Eugénie Monroe is currently responsible for sales in recycling and eco-design at weturn. Her impressive expertise is marked by a professional journey that spans diverse experiences, including sales, product development and operations management. Her background provides her with a comprehensive understanding of the challenges and innovative solutions in the fashion sector.
“I want to dispel the misconception that recycled materials are always grayish, laden with synthetic additives, and of poor quality. Contrary to belief, textile-to-textile recycling isn’t limited to small quantities. The industry is seeing increasing volumes and ongoing evolution. I am convinced that textile-to-textile recycling is the future.”
Eugénie Monroe – Recycling and Ecodesign Sales Manager at weturn
In this conversation, Eugénie Monroe shares her vision and inspirations. She discusses the significance of commitment and collaboration in integrating recycled materials into fashion collections. Drawing inspiration from sustainable initiatives in the food industry and The Guardian’s reporting, Eugénie underscores the need for a conscious and responsible approach. The conversation promises to be enriching, highlighting the vital role of recycled materials in achieving more sustainable fashion.
“Designers need to embrace recycled material, but they don’t bear the entire responsibility. It’s urgent for everyone to move in the same direction. We can’t just rely on the CSR departments of brands. Designers must become increasingly eager to embrace recycled materials and upcycling methods. Transforming one iconic item into a product made from recycled materials can make a significant difference.”
Eugénie Monroe – Recycling and Ecodesign Sales Manager at weturn