Spring-Summer 27 Denim Preview: Creativity, Collaboration & Innovation in Milan
The Spring-Summer 27 forecasts for Denim Première Vision will be unveiled during the upcoming edition, taking place 26-27 November 2025 in Milan, at Superstudio Più.
AI generated / Première Vision |
This season, the Trend Area curated by the Première Vision fashion team and dedicated to inspiration, will showcase the denim trends for the coming season, featuring the latest developments in fabrics, fibers, pigments, colors, accessories, and garments.
Emily Gubbay - emilygubbay.com |
In addition, the space will feature the presentation of “UNDERRATED”, an initiative developed in collaboration with Italian designer Kristian Guerra. The project aims to highlight and connect the denim supply chain, fostering collaboration among various industry players and showcasing their unique savoir-faire. Its main purpose is to push the boundaries of creativity, working hand in hand with each participant to showcase the very best of their expertise. The initiative brings together manufacturers, denim mills, experts in washing and digital printing technologies, as well as producers of labels and accessories. Its goal is to inspire the denim community through innovative and collaborative concepts that move beyond the traditional, surprising and engaging visitors with fresh perspectives.
Within the Trend Forum, visitors will also find an INDEX featuring products from exhibiting companies. This curated selection is designed to facilitate material sourcing for jeans production and to provide a clear and immediate overview of the show’s global offer.
The same area will also host a dedicated zone for talks and specialized masterclasses, led by the Première Vision team, who will share their coups de cœur and highlight their favorite collections from the exhibitors and special guests such as Amy Leverton from Denim Dudes.
Go Further — Join Our Talks Stage!Amy Leverton will unveil her forecasts for the SS27 season, offering insights and inspiration to help you stay ahead in an ever-evolving industry. In her exclusive masterclass, Julieta Mercerat, Denim Expert at Première Vision, will reveal how the creative and responsible forces of the industry are shaping the denim seasons to come. And on 26 November at 3:30 PM, don’t miss Kristian Guerra’s talk exploring the intersection of design and industry through the lens of Underrated, his creative research platform. |
To learn more about UNDERRATED and the new season highlights, we invite you to register and be part of the experience.
