Spring-Summer 27 Denim Preview: Creativity, Collaboration & Innovation in Milan

October 24, 2025 by Beatrice Hugues
Première Vision Denim
Denim
Spring-Summer 27

The Spring-Summer 27 forecasts for Denim Première Vision will be unveiled during the upcoming edition, taking place 26-27 November 2025 in Milan, at Superstudio Più.

AI generated / Première Vision
 

This season, the Trend Area curated by the Première Vision fashion team and dedicated to inspiration, will showcase the denim trends for the coming season, featuring the latest developments in fabrics, fibers, pigments, colors, accessories, and garments.

Emily Gubbay - emilygubbay.com
 

In addition, the space will feature the presentation of “UNDERRATED”, an initiative developed in collaboration with Italian designer Kristian Guerra. The project aims to highlight and connect the denim supply chain, fostering collaboration among various industry players and showcasing their unique savoir-faire. Its main purpose is to push the boundaries of creativity, working hand in hand with each participant to showcase the very best of their expertise. The initiative brings together manufacturers, denim mills, experts in washing and digital printing technologies, as well as producers of labels and accessories. Its goal is to inspire the denim community through innovative and collaborative concepts that move beyond the traditional, surprising and engaging visitors with fresh perspectives.

Within the Trend Forum, visitors will also find an INDEX featuring products from exhibiting companies. This curated selection is designed to facilitate material sourcing for jeans production and to provide a clear and immediate overview of the show’s global offer.

The same area will also host a dedicated zone for talks and specialized masterclasses, led by the Première Vision team, who will share their coups de cœur and highlight their favorite collections from the exhibitors and special guests such as Amy Leverton from Denim Dudes.


To learn more about UNDERRATED and the new season highlights, we invite you to register and be part of the experience.