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How Are Première Vision Trends Created?

July 6, 2026
Première Vision Paris

Before becoming a color range, a material trend or an inspirational space at the show, a Première Vision season begins as a collective construction.

Each season, the Première Vision fashion team brings together an international network of experts, creatives and market specialists to identify the earliest signals of change shaping the fashion industry. These cross-disciplinary perspectives, informed by cultural shifts, changing uses, product innovations and the specific sensibilities of each region, make it possible to build a unique forward-looking vision: collective, international and deeply connected to the realities of the industry. Because Première Vision trends are never developed in isolation. They are built through direct contact with manufacturers, collections in development, emerging materials and the needs expressed by the markets. Season after season, this close connection with industry players provides a clear understanding of what is beginning to emerge.

So how does a color intuition, a material innovation or a still-subtle signal become a Première Vision trend?

Where the Season Begins: Shared Perspectives, Color Intuitions and Collective Vision

At Première Vision, color is the first field of exploration. Each season begins with the development of an exclusive palette of around twenty shades, designed to be the chromatic thread running through the season ahead. Six months before the Première Vision Paris show, which means 18 to 24 months before the collections reach stores, meetings are held in several countries. Each expert brings their own reading of the moment: color intuitions, cultural references and signals identified across art, design, fashion, usage patterns or consumer behavior. These proposals are not simply added together. They are discussed, challenged and put into perspective. This collective process helps identify points of convergence, areas of tension and emerging signals that, although still fragile, are already significant.

The Autumn-Winter 27-28 range is thus embracing an aesthetic of nuance: it is moving away from primary colors in favor of more complex, more modulated shades, capable of interacting with one another. Tones are becoming hazier, patinated or denser; light shades are taking on a solarised quality, neutrals are becoming infused with color, and darks are gaining greater pigment depth.

Within this framework, certain shades are already emerging as defining markers of the season. Tannic Bordeaux and Violet Code offer sophisticated alternatives to black and navy. Silicone Pink introduces a sensitive, transversal lightness, able to move across categories. Mycelium Beige, Waxy Glow and Algae Gel, meanwhile, reflect this search for more vibrant, more embodied neutrals, closely connected to materiality.

From the Color Range to the Season’s Material and Style Directions

Building on these exchanges, the Première Vision fashion team develops a synthesis that goes far beyond color alone. The shades are accompanied by style directions, material pathways, and intentions for surfaces, tactile qualities, patterns and finishes.

For Autumn-Winter 27-28, this reflection gave rise to Living Matter, a season that places material at the heart of desire, as an essential point of connection: carrying memory, comfort, innovation and transformation. Three key themes are structuring this vision: Matter of Time, which explores the value of time; Matter of Ease, which examines a more discreet technology designed to support people, care and use; and Wild Matter, which draws on the living world, organic cycles, fermentation, biomaterials and regenerative imaginaries to open up new creative and production pathways. These directions are then shared exclusively with exhibitors well in advance of the show. They provide concrete development pathways, tailored to the different sectors.

Where Analysis and Intuition Meet the Products

The season then becomes more precise through direct contact with the exhibitors’ collections: the PV fashion team receives samples sent by exhibitors ahead of the show. Several thousand products are analysed, compared and selected by the Première Vision fashion team in order to identify the proposals that best capture the season's most relevant market dynamics and emerging directions.

This stage is essential. It validates, enriches and sometimes reshapes the initial intuitions. A trend gains strength when it finds tangible expression in material: a felted wool, a patinated surface, leather with a living touch, organic embroidery, a protective knit, an unexpected pigment, a washed finish or invisible performance.

It is through this constant back-and-forth between expert insights and product reality that Première Vision’s trend intelligence takes shape.

A Seasonal Reading Shared with the Fashion Ecosystem

The key directions in style, usage, material and color are then rolled out across Première Vision’s online magazine, on social media and at the show, through dedicated inspirational spaces, curated product selections and fashion seminars. This trend intelligence enables buyers, designers and brands to analyse the season, identify the most relevant opportunities for their markets and discover the innovations that will shape the future collections. Behind every color, every material and every seasonal direction lies a network of perspectives, intuitions and know-how. It is this collective intelligence that gives Première Vision trends their strength, their precision and their ability to anticipate the fashion of tomorrow.

Our international partners for the AW 27-28 season

From left to right and to to bottom: Anna Maroncelli, Alessandra Nisi, Carlo Rola, Aurore Mercade, Véronique Rotureau, Bibi Ronchi, Ornella Bignami, Olivier Guillemin, Nathalie Restrepo, Winfried Rollman, Marco Maestrelli, Mayouri Sengchanh, Estelle Lystig, Frédéric Loeb, Rosa Pujol, Laure Nicolai, Corinne Denis, Mary Sholl, Ivana Cerisara, Catherine Basquin, Sophie Odic, Anne Sagant, Gaëlle Berlioz, Chiara Bianchi, Roland Arnassalon, Lorena D'Ilio, Sabine Le Chatelier Saunier, Beryl Gibson, Vincent Maxime Daudin. THANK YOU!

To go further, the complete color report for the season, PV Chromatic Insights, will be available from the first day of the show, 1 September 2026. The exclusive PV color range will also be available to discover in full at Première Vision Paris.

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