The 4th Première Vision Shenzhen (AW23/24) has been rescheduled for November 21-23, 2022 and will be hosted in Shenzhen World Exhibition & Convention Center, Hall 3.
Since its debut in China in October 2020, the PV Shenzhen has staged three successful exhibitions so far. PV Shenzhen embodies the essential ethos of Première Vision’s ultimate creativity and specializes on R&D-driven high-end fashion and sustainable design in China.
It connects the world’s finest suppliers with the most prestigious Chinese brands and offers fashion brands and designers a global perspective on trends as well as trustworthy sourcing guidelines. It assists businesses in establishing product competitive advantages, allowing them to confidently compete in China’s rising and increasingly mature high-end consumer market.
At the same time, the 25th Fashion Source Shenzhen International Exhibition For Clothing Supply Chain and the 10th Shenzhen Original Design Fashion Week will both take place.
Given the unique context of 2022, the goal of three concurrent exhibitions is to present a complete and reliable supply chain for the fashion industry, from raw materials to ready-to-wear, from luxury to mass market, from retail to e-commerce, and from current standards to environmentally responsible innovations.
We may open up to one another, encourage one another’s confidence, and move forward as one at these magnificent events.
PV Shenzhen AW23/24 brings together more than 50 PV-vetted leading European and Asian material companies from six main sectors, including textiles, leather, accessories, pattern design, and garment manufacturing. More than 15% of exhibitors are from outside of China, including suppliers from Europe and Japan with unique fabrics and a more advanced level of service in the Chinese market.
Designers can learn about the three central guidelines of Première Vision AW23/24—color, material, and environmental protection—by visiting the PV Shenzhen Trend Area, PV Shenzhen Sustainable Focus Area, and PV Shenzhen Sustainable Fashion Seminar, as well as sampling trend highlights straight from the source and verifying inspiration. Meanwhile, working with well-known names in the material and fashion industries allows designers to gain valuable insights into the substantial progress of trends, materials, and markets. This is a fantastic chance to gather domestic and international perspectives for use as an important internal reference for future brand development.
Highlight #1: Première Vision Shenzhen Trend Area
PV AW 23-24 Trends in China. Direct access to the world’s best original ideas that help your business thrive
In PV Shenzhen Trend Area, you’ll feast your eyes on how the industry’s realities inspired this season’s creation of trend highlights and colors. Also, you may marvel at the “ingenious craftsmanship” of the exhibitors, whose artistic interpretations are simply exquisite.
The PV AW23/24 Color Range, carefully calibrated and produced by the PV fashion team, was flown from Paris to the Shenzhen. Giant LED screens and voice controls will be used to present the Première Vision AW23/24 trend film, immersing visitors in the PV trend’s six major themes.
On top of that, PV Shenzhen also introduced the PV Paris 3D Trend Area for the first time. Using Matterport virtual tour technology, visitors can travel straight to the Leather Forum’s trend area in PV Paris.
In addition to viewing 50 hand-picked seasonal exhibits and learning about the highlights of the materials of this season, visitors may also interact with vendors directly through the Première Vision Marketplace and place orders online.
The PV Paris trend will be used as an index and guide to interpret the innovative samples and classic series from PV Shenzhen exhibitors. STAFFONLY x PVSZ x IDOLE uniforms, a vertical collaboration series will make a dazzling debut as well.
Highlight #2: Première Vision Shenzhen Sustainable Focus Area
First in China. Equally fashionable and environmentally friendly
In response to the critical climate issues of this century, the fashion industry is focusing on sustainable manufacturing and sourcing practices to limit environmental impact. In addition, prominent industry leaders are working on creative and practical solutions to produce more ethical and responsible fashion products.
In the fall of 2022, the PV Shenzhen Sustainable Focus Area was officially included in the Première Vision Shenzhen. This is the world’s first sustainability-themed exhibition area by PV in the destination market following PV Paris.
The PV Paris fashion team collaborated with SCENOGRAPHY DESIGN to create a private and lavish cocoon-shaped space. Visitors can take a break from the bustling show to reflect on sustainable issues and learn about cutting-edge trends in durability, sustainable manufacturing, social challenges, and traceability.
They can also experience the outstanding and forward-thinking products of PV exhibitors as well as understand how exhibitors with environmental commitments stand up to the challenges of social and environmental responsibility in terms of raw materials, know-how, industrial processes, and certifications.
In addition, the PV Shenzhen Sustainable Focus Area will also explore important information from the UN’s Sustainable Goals and China’s 3060 plan that pertain to the textile and fashion industries, thereby offering guidance and new possibilities for sustainable fashion.
Highlight #3: Première Vision Shenzhen Sustainable Fashion Seminar
Explore new trends and solutions. For high-end fashion in China
PV Shenzhen will host the first Sustainable Fashion Seminar in China, themed “Greener Fashion, Greener Future”.
The seminar will combine global trends with Chinese brand development challenges by inviting PV international textile experts and managers of Chinese brands to explore the substantive development of creative trends, new material trends, and market ecological evolution, in order to provide both a domestic and an international perspective as an internal reference for brand development.
Highlight #4: Première Vision Shenzhen VIP Club
Team up with seasoned fashion and textile experts
Founded on the principles of professionalism, fellowship for the likeminded, and effective connection, the PV Shenzhen Club creates a community in which PV’s executives, suppliers, buyers, partners as well as journalists may get together in an intimate and focused setting to have fruitful conversations and exchange ideas. At the reception dinner that follows the exhibition, members can engage in casual face-to-face discussions on global fashion news and industry hot topics, trending practices, efficient operational and collaborative models, exchange high-quality resources, and explore business opportunities.
The 4th Première Vision Shenzhen (AW 23-24) will be held on November 21 – 23 in the Shenzhen world Convention and Exhibition Center (Baoan – Hall 3)