ANDAM Shines a Light on Innovation at Première Vision Paris

For its upcoming edition from 16 to 18 September, Première Vision Paris is putting innovation and technology—now cornerstones of the fashion industry—at the heart of the visitor experience. To further highlight this key theme, the show will host 10 finalists of the Innovation Prize of the 2025ANDAM Fashion Awards in a dedicated space in Hall 5. A powerful way for PV to stand alongside the fashion players who are adapting, inventing, shaping, and embracing change as an opportunity.

A shared vision of tomorrow’s fashion

Since 2017, the National Association for the Development of the Fashion Arts (ANDAM) has awarded an Innovation Prize to support start-ups building solutions for a more sustainable, responsible, and intelligent fashion industry. Backed by a jury of leading experts—including Florence Rousson, Chair of the Première Vision Management Board—the prize recognizes high-impact projects in biotech, new materials, circularity, data, and responsible production.

This year, for the first time, Première Vision will spotlight the 10 finalists of the 2025 ANDAM Innovation Prize in a brand-new space full of exciting discoveries and promising talent.

10 start-ups shaking up the industry

Mathieu Khouri and Simon Peyronnaud (Losanje) Losanje (France), winner of the 2025 Innovation Prize, is revolutionizing textile recycling.

Thomas Isnard (Apollo Plus / GoldenEye Smart Vision) Goldeneye Smart Vision (France), recipient of a Special Jury Prize, uses AI to drive industrial optimization.

Alongside them:

•    ER Ocean Recherche, Supercab, Bioastra, Smobya : innovative, eco-conscious fibres and materials.

•    Rodinia Generation, Petshka, Weffan : ethical, forward-thinking solutions in dyeing, production and robotics.

•    Alphalyr : smart analytics for fashion brands.

These young companies—from France, Denmark, Canada, India, Estonia, the UK and the US—are a vibrant reflection of the international fashion-tech ecosystem. What they all share is a commitment to reinventing the industry at the crossroads of innovation, responsibility, and creativity.

“Since 2017, when the ANDAM Innovation Prize was created, Première Vision has sat on the expert committee helping to spotlight the start-ups shaping the future of our creative industry. I’m delighted that our collaboration is taking a new step this year, as we showcase the 10 finalists of the 2025 ANDAM Awards. Through this dedicated Innovation & Technology space, we celebrate not only innovation itself, but also the courage and vision of the young entrepreneurs who are redefining our industry. Their presence embodies the promise of a bolder, more responsible and inspiring fashion future. Supporting their emergence means affirming our belief that the future of creation is being built today—where artistic excellence, technological innovation and social commitment meet.”

– Nathalie Dufour, Foudner and Executive Director of ANDAM

Visit the dedicated area at the show

Curious to see the innovations shaping tomorrow’s fashion? Meet these visionary start-ups in the ANDAM area in Hall 5. A space where technology serves creativity, people, and the planet.