Pioneer Denim: MOTION PULSE, When Denim Moves to the Rhythm of the Present

Movement becomes the key to understanding a landscape shaped by evolving habits, passions and forms of social interaction. From run clubs, where physical activity intersects with a sense of community and belonging, to fandom culture and the energy of rave culture, the research draws inspiration from emerging rituals and translates them into diverse expressions of denim. Alongside these influences, a renewed interest in craftsmanship and utility emerges, together with the rediscovery of familiar aesthetic codes, reinterpreted through a contemporary lens. These references take shape in a variety of silhouettes, from relaxed straight fits and wide legs to modern bootcuts and barrel shapes, alongside more tailored constructions. Proportions interact with the intrinsic characteristics of the fabric, balancing structure and flexibility, while research into stretch and comfort expands the possibilities for fit and freedom of movement.

The collaboration with Maurizio Donadi broadens this perspective through an exploration of the TRANSNOMADICA archive, from which a selection of washes has been developed for the collection. Denim heritage thus becomes a design resource, capable of inspiring new interpretations while preserving the material's lived-in character and authenticity. The research also extends to fabric composition and finishing processes. Recycled cotton, including PCW and PIW, TENCEL™, viscose and next-generation fibres are combined with wool and silk blends and lighter constructions, expanding denim's possibilities in terms of hand feel, comfort and performance. Laser, ozone and enzyme technologies contribute to more controlled finishing processes designed to reduce resource consumption. The objective is to make circular materials and lower-impact technologies increasingly viable at industrial scale, following the principle of From Innovation to Scale without compromising product quality.