As part of the September 2026 edition of PV Paris, dedicated to Innovation & Technology, this Next-Gen Packaging Solutions Focus highlights forward-looking, innovative and sustainable packaging solutions spanning product development, retail, logistics and customer experience.
The project positions packaging at the heart of the new challenges facing fashion and beauty brands: eco-design, environmental compliance, e-commerce, retail experience and experiential brand engagement. The showcase is structured around three key themes:
• Lower-impact packaging solutions: recycled, recyclable, biodegradable and compostable materials, mono-material constructions, alternatives to virgin resources and fossil-based plastics, as well as the upcycling of post-industrial textile waste. • Traceability and connected solutions: smart labels, innovative tags, track-and-trace technologies, product authentication, blockchain, and retail and logistics tools. • Beauty packaging and new avenues for diversification: solutions dedicated to beauty, premium packaging, retail experience, gifting and e-commerce.
This showcase offers a broader, forward-looking perspective on packaging by bringing together PV Accessories exhibitors, industrial players, emerging companies and start-ups developing practical solutions to address the industry's evolving challenges.
It also helps brands anticipate upcoming European regulatory requirements, particularly the Packaging and Packaging Waste Regulation (PPWR), which strengthens expectations around recyclability, reuse, recycled content integration, traceability and the reduction of environmental impact.
