For Autumn-Winter 27-28, color supports the expression of a living materiality. It modulates and enhances it, revealing its grain, texture, and surface irregularities.
Rich in nuanced neutrals and dominated by cool tones with digital undertones, the season’s palette unveils a sensitive material world, both organic and augmented by technology. A Living Color that allows materials to fully embody their presence.
Read also: AW 27-28 Color Preview: A Color Shaped by Time
Wild Matter, a Regenerative Color Ecosystem
Within this approach, the third line of the colour range, Wild Matter, is cultivating color as an expanding ecosystem. Earthy greens, pigmented greys and shades inspired by living systems are composing a fertile chromatic landscape, where nature is becoming a space for innovation and renewal.
Greens in Transition, Between Nature and Biotechnology
From AW 25-26 to SS 27, cool, digital greens have become scarcer in favor of warmer, vegetal greens, revealing a coexistence between living nature and biotechnological innovations.
In AW 27-28, earthy and organic tones, rooted in a living and regenerative world, are becoming neutralized in order to adapt to multiple supports.
A light sage green is replacing tinted grays, with a more singular presence. Dark greens derived from dye plants connect us to natural depths. An algae green, more colorful and slightly yellowed, is warming the palette and being applied to velvety or textured surfaces, both on synthetic and natural materials.
For Autumn-Winter 27-28, Première Vision has partnered with Heuritech (Luxurynsight group), a pioneering French company in predictive analytics applied to fashion. Combining creative forecasting with data intelligence, this analysis decodes the colors set to shape the Autumn-Winter 27-28 season.
Algae Gel, a Regenerative Shade Inspired by Living Systems
Algae gel is embodying a regenerative glow and organic depth, inspired by the living world. Sophisticated and vibrant, this green is extending across the entire wardrobe, from fluid garments to footwear. A color highly favored for outerwear, it applies equally well to performance pieces and enveloping woolens. Its use is being confirmed internationally, particularly in Brazil, Europe and India, where its growth is intensifying and appealing to all generations.
Mycelium Beige, a New Organic Neutral
Mycelium beige is embodying a natural and organic tone, rocky and mineral. Highly present in outerwear as well as across the entire wardrobe, including footwear, it is standing out as a cross-cutting shade, which explains its strong adoption by a wide diversity of multi-generational targets, particularly in Europe, India and Brazil.
Discover the full Première Vision color range at Première Vision Paris and explore these insights further during the Fashion Team seminars, which decode the season’s key shades and evolving color directions.
