Key Colors for Spring–Summer 2027. Meaningful Shades
This season unfolds under the sign of a sensitive and expressive color. The ranges are renewed through a dialogue between energy and softness, reflecting a search for balance between nature and innovation. The key shades embody this vision: 18 Elementary Brown, an essential, grounded, and reassuring brown; 26 Biotic Green, a living green nourished by organic forces; 11 Yellow Foam, a light, effervescent, and luminous yellow; and 19 White Glue, a creative, binding, and regenerative white. Together, they define the palette of a season centered on materiality and vitality — an invitation to explore color as a vector of emotion.
| For Spring-Summer 2027, Première Vision collaborates with Heuritech, a French pioneer of predictive analysis applied to fashion. This article integrates Heuritech’s collected data, combined with Première Vision’s chromatic prospective insights. |
THE YELLOWS
Yellows, once cold and lemony, are now warming into softer, more enveloping tones. Inspired by light, earth, and protective materials, they move away from acidic shades. This evolution expresses a need for comfort, warmth, and sensory connection. Golden or ochre hues infuse the palette with a positive, natural vibration.
Yellow Foam illustrates the rise of a bright, sunlit shade in women’s fashion. Market analysis shows significant growth, driven by the dresses and tops segments, with strong presence in Europe and the United States. Its progression positions it among the key strategic shades for Spring-Summer 2027, particularly favored by women aged 16 to 35, reflecting a global desire for warmth and optimistic energy.
THE GREENS
This season, green divides itself between two poles: a signal-like, vivid, and synthetic green that acts as a visual stimulus and injects immediate positive energy; and organic, grounded greens that vibrate with a vitality directly connected to the living world. One expresses the urgency to act and the power of visibility; the other embodies a nature regenerated through bio-material innovation. Together, they outline an aesthetic of coexistence between active futurism and reinvented roots.
Biotic Green expresses a return to the vitality of living matter, blending vegetal freshness with organic energy. Present across all categories, from outerwear to dresses, this dynamic green conveys a positive and regenerative attitude. Showing strong growth in the Indian market, Biotic Green maintains its presence internationally and appeals to women aged 16 to 45, embodying an active and optimistic vision of nature at the heart of Spring-Summer 2027.
THE BROWNS
In just a few seasons, reddish browns have cooled down, giving way to a single true protagonist: a subtle taupe, between brown and grey — dense but not dark. As a new neutral alongside khakis, it embodies tempered elegance, open to contrasts and materials. Softer and more versatile, it moves away from deep tones to offer a contemporary sobriety. This modern brown accompanies the silhouette with ease, balancing naturalness and urban refinement.
Elementary Brown marks a return to essentials, combining authenticity with natural depth. Present across all categories—from outerwear to accessories—this fundamental brown stands out for its versatility and organic modernity. Showing strong growth in Europe, Brazil, and international markets, it appeals to women aged 16 to 45, confirming the enduring presence of earthy neutrals in the Spring-Summer 2027 aesthetic.
Discover the full PV color range at Première Vision Paris, and don’t miss the Spring-Summer 27 Color Seminar: a precise, operational session to guide your colour choices and reinforce the stylistic coherence of your collections. Explore 26 essential shades, their harmonies, and the key chromatic directions that will shape the season.
