Guigou: 200 Years of Craftsmanship Reimagined as a Living Installation

May 18, 2026
Première Vision Blossom

French fashion house Guigou celebrates two centuries of textile avant-garde through a unique artistic installation presented at Blossom Première Vision.

Founded in 1826, Guigou has established itself as a key reference, supporting some of the greatest couture houses — from Madame Grès to Coco Chanel, as well as Azzedine Alaïa, Jean-Paul Gaultier, and Courrèges. It is renowned for its silk and viscose jerseys, with their incomparable grain and drape, as well as for its dense, compact, and structured knits rooted in the 1970s.

The installation presented at Première Vision Blossom marks a pivotal moment for the group. In 2025, Guigou, Sfate, and Combier joined Bugis, a French specialist in natural knit fabrics for over 70 years. This alliance reflects the vitality and transmission of French textile craftsmanship.

To bridge this heritage with contemporary challenges, textile artist Olivia Philibert leads the artistic direction of the installation. A graduate of the Institut Français de la Mode, she develops works that are at the intersection of art and clothing. Her work unfolds across two main areas: contemporary dance — through collaborations with dancers in original creations — and fashion, with her brand ESSARTER, set to launch in September 2026. Since 2023, she has been exploring the processes of human body mutation within hybrid, natural, and urban environments. By reinterpreting Guigou’s textiles, Olivia Philibert envisions “organ-garments”: poetic and sensory extensions of the body that treat materials as integral parts of it. Rooted in a reflection on “what defines nature,” her approach draws on biomimicry, creating an aesthetic fusion between humans and their environment, whether wild or urban. The installation invites us to reconsider the deep connection between textiles and human evolution.

Discover this installation at Blossom Première Vision and step into an immersive experience where exceptional craftsmanship and contemporary creation converge, offering a sensitive and original reading of living textiles.