Solutions for virtuous and innovative textile, manufacturing and fashion sourcing at PV Paris – 2/2
In this second part we’ll be diving deeper into innovations in technology from the Smart Services and Smart Tech exhibitors at PV Paris this September 2025.
| Read Part 1 |
Première Vision Paris has long been a meeting point for creativity and commerce, but in September 2025 it will also highlight another form of progress: agility, the action enabling resilience. At a time when overproduction remains one of the fashion industry’s most pressing problems, reducing volumes while maintaining profitability has become a decisive challenge. This year, two exceptional exhibition areas will put the spotlight on the technologies and design practices enabling a more responsive and reasoned approach to manufacturing.
| CLO Virtual Fashion, renowned for its advanced 3D design and virtual sampling tools, will demonstrate how digital workflows can accelerate decision-making and reduce waste from the earliest design stages. CLO’s 3D modelling software allows brands to visualise and modify garments in a photorealistic virtual space before any fabric is cut, drastically reducing the need for physical samples. |
The ANDAM Innovation Showcase will present the work of cutting-edge start-ups from France, Denmark, Canada, India, Estonia, the UK and the US, companies that are proving that creativity, responsibility and agility can be combined in commercially viable ways.
The talk stage on Innovation, Technology and Fashion Business will be opened on the first day of the show, at 10 AM, with a future-forward perspective on Fashion in 2030 presented by Ben Hanson, Editor in Chief of The Interline. Drawing on research, data, and whole-industry perspectives, this presentation walks through why technology, process innovation, material science, and software matter more to the five-year horizon of fashion today than ever before.
| Perfectly showcasing how technology and AI do enable a clear reduction of waste, saving money and time : Lectra, Industry 4.0 pioneer, represented by Nicolas Favreau, will be speaking on Wednesday 17th September, during a talk hosted by Victoire Satto entitled “They reduced their volumes and went just fine, even gaining profitability“,along Raphaëlle Bordenave Senior CSR Expert at Quantis/BCG and Julien Pollet CEO at PROMOD. This talk promises interesting insights for brands to do less, better and more profitably at the same time. Lectra’s systems link design, production, and marketing through structured data flows, allowing functions like demand forecasting, optimisation of pattern nesting, accurate fabric consumption estimations, defect detection, and competitive benchmarking to operate in sync within the same infrastructure. They bring precision and flexibility to design-to-production processes, all while ensuring full traceability with their Textile Genesis partnership. |
This is complemented by innovations such as those from Frontier.cool, (Pitch Tuesday 16th September at 10:30 AM Hall 5) a cloud-based platform enabling brands and suppliers to create and manage digital assets for 2D and 3D workflows, and Refabric, which provides end-to-end AI-powered solutions that streamline fashion design, production, and commercialisation, while minimising waste of physical samples thanks to rapid design visualisation and even creating hyperrealistic photoshoots thanks to their Advanced AI Photoshooting feature. In regard to digitisation, AI and blockchain are the tools that are used by Textil’IA to nourish designers, alivening archives and heritage elements for designers, while protecting their creations against counterfelting, and tracing the production chain.
On the analytics side, Heuritech uses AI to predict emerging trends and product performance, allowing for (particularly large) data-backed decisions that could minimise overproduction. Don’t miss the talk on “What Is Fashion Actually Using AI For?” Wednesday 17th September 11AM to really get the full picture on how far and quickly AI does really impact the fashion industry, with Begüm Doğru Öztekin of Refabric, Nicolas Fellous of Alphalyr and Julius Harding of Graswald.
| Read Part 1 |
| Taking into account constraints of minimal waste generation, material and supply chain knowledge, end-of-life issues and also technology, does indeed change the current role of designers. But as the new generation of designers master tools like CLO3D, it brings a whole new world of creative possibilities with it. Ben Hanson from will explore why digitalising the product creation and communication journey will be key to uplifting not only creativity, but also cost-effectiveness and storytelling: “The Future of Product Creation, Material Digitisation & Storytelling” panel with experts from CLO3D and Sallyann Houghton from Epic Games will be giving valuable insights on Tuesday 16th September 5PM. |
| Speaking of creativity, Stratasys (Pitch Tuesday September 16th September 12:30 PM Hall 6) will present additive 3D printing solutions that can be integrated into apparel prototyping and accessories production, enabling on-demand fabrication with reduced lead times. Their latest Direct-to-Garment printing machine is not only opening the field of creative expressions for personalisation, but is also an innovative solution to bring a second life to lightly stained or damaged garments. |
In parallel, the manufacturing ecosystem is also embracing new tools for adaptability. Vestis Lab (Pitch Tuesday 16th September 3:30 PM Hall 6) is reimagining small-scale manufacturing with flexible production units designed to adapt quickly to shifting orders and market conditions, ensuring brands can respond rapidly without overcommitting resources.
On the role of technology in bridging today’s uncertainties, legislation and hostile economics, “The Future of Strategic Sourcing & Production” talk on Wednesday 17th September at 4PM, with Bruno Mattia from Trustrace, Trine Young from Rodinia Generation and William Green of LESTRANGE, promises some relevant insights.
“The move towards a more agile chain starts with precision: producing the right product, in the right quantity, at the right time.”
| Stock management remains a critical part of agility. AI-driven tools are being applied not only to demand forecasting but also to stock optimisation and circularity. The talk on Wednesday 17th September at 5PM “Stuck with stocks: how to use AI to power management, circularity and mitigation” will explore practical applications for reducing inventory waste, from repurposing unsold products to feeding them back into recycling systems, with Simon Peyronnaud, cofounder at Losanje and Barbara Maiocchi, CEO at LiveTrend. |
Stocks and deadstocks are an essential part for circularity, and actors like Zerow (Pitch Tuesday 16th 4PM Hall 5) Fabric House and Maeba International are enabling a future where the sleeping beauties of high-end european fabrics, sourced from the unused surplus of the most iconic fashion houses and suppliers are awaken, enabling them a second life and lowering the pressure on virgin resources.
Transparency and compliance are also essential pillars of this shift. Cotonea exemplifies how premium organic cotton can be fully traceable from field to finished fabric, guaranteeing quality and compliance with the highest standards. Farmers 360° Link (Pitch Wednesday 17th September 12 PM Hall 6) takes this further, offering tech-enabled traceability that connects consumers directly with smallholder farmers, in this case from Namibia, creating both visibility and accountability across the chain.
Compliance innovations are also stepping into the spotlight. Peftrust (Pitch Tuesday 16th September 2PM Hall 6) is developing standardised LCA metrics to measure and verify environmental impact at product level, while La Belle Empreinte (Pitch Tuesday 16th September 2:30PM Hall 6) offers a labelling and assessment system to guide brands towards verified low-impact sourcing, and give them tools to enable a real internal shift.
As the show approaches, visitors are encouraged to explore the full talks and pitches programme to build their own path through this ecosystem of solutions. For a few examples of brands thrive by reshaping their models for enhanced adaptability, a promising talk will take place on Tuesday 16th September : “Thriving in a new business era: the antifragile company” with Frédéric Kaczmarek from Bottega Veneta, Emma François from Sessùn, Claire Teixeira from Rosae Paris, Céline Choain and Armand Chevallier of Kea and Philippe Llewellyn from Uptowns.
The September edition of Première Vision Paris offers a vision of a fashion industry in which precision replaces overproduction, transparency reinforces trust, and technology enables creativity without excess. Get your free e-pass to be sure not to miss the opportunity to meet key actors and discover new innovators.
| Lire la partie 1 |
