Color, the Essential Link Between Fashion and Beauty
As fashion adopts a more holistic approach to image, Première Vision — a keen observer of aesthetic and cultural shifts — explores the bridges between fashion and beauty—two universes now united by a shared need for creative expression.
The beauty sector is undergoing a profound transformation. Once confined to aesthetics, it is now recognized as a space for scientific innovation and personal well-being. Today’s consumers—especially younger generations—are increasingly informed, discerning, and curious, even about technical details, from formulas and active ingredients to textures and personalization technologies. The boundaries between care and style are becoming increasingly blurred, with well-being, skin health, and aesthetics now viewed as a unified whole.
Make-up is no longer merely decorative—it has become a form of self-expression, contributing to a cohesive narrative that links skin, clothing, and personality. It is now part of a broader creative process that complements fashion. Rather than simply matching lipstick to a jacket, people now consider the entire look—from outfit to complexion, from skin texture to the shimmer of an eyeshadow. This evolution reflects a form of creativity that is accessible, everyday, and endlessly renewable. Driven by the desire for hyper-personalization, innovations like skin scanners are now making it possible to create custom foundation shades.
As a natural extension of brand identity, beauty has become a complementary field of exploration alongside materials, finishes, and prints. Influencers, luxury houses, and independent brands alike are now developing make-up lines as seasonal collections—complete with storytelling, themes, and limited-edition releases.
In an era defined by constant self-staging and visibility, beauty becomes a tool for navigating fluid, ever-evolving identities. Self-expression takes shape through a curated approach, where clothing, skin, make-up, materials, and light come together in a carefully composed harmony—unified by one essential element: color. Whether bold or subtle, contrasting or harmonious, disruptive or barely perceptible, color brings coherence—amplifying every creative statement with its expressive power.
For the Autumn-Winter 26-27 season, Première Vision Paris shines a spotlight on the connections between Fashion and Beauty through cross-sector trends and major aesthetic movements to be discovered at the show on September 16, 17, and 18, 2025.
