Spring-Summer 27 Decodings: Designs

The Spring-Summer 27 season is unfolding like a breath of fresh air. Following several seasons shaped by introspection and cocooning, summer is once again becoming a space for exploration and joy. This sense of openness is not merely geographical or cultural; it is also visual and emotional. In Designs, it is taking on surprising forms, blending material experimentation, playful landscapes and a reimagined nature.

 Spontaneous Florals

Amélie Broddes - FR

Estudio Rocha - BR

Amanda Kelly LTD - GB

Florals are breaking free from botanical realism and reconnecting with spontaneous joy in their representation of nature. These gestures are free, instinctive, almost childlike. Manual and digital tools coexist here without hierarchy: visible brushstrokes, dynamic pastels, irregular color blocks, even paint that seems applied with fingers. Warm tones are interacting with leafy greens, creating lush and vibrant bouquets imbued with vital energy.

Electric Nature

Olocèn - FR	Amanda Kelly LTD - GB	Estudio Rocha - BR
Elena Romero - ES	GM Print - GB	Amanda Kelly LTD - GB

The same subject, a different perception. Floral motifs are becoming more ambiguous, flirting with abstraction. Treatments are borrowed from photographic language and its visual accidents: blurs and troubled overlays are meeting the mystery of cyanotypes.
These designs, often monochrome or bicolored, are heightening the feeling of an elusive, almost supernatural flora.

Pop maximalism

Amanda Kelly LTD - GB	Estudio Icertain - ES	Karolina York - AR
Amanda Kelly LTD - GB	Akiko Kayano - FR	Créations Robert Vernet - FR

The pure joy of creation is reaching its peak here. The designs are light, exuberant and resolutely unapologetic. While figurative references remain, the interplay between color zones is becoming kinetic, sometimes nearly hallucinatory.
From dark shades to pastels, from brights to neutrals, all colors coexist in controlled chaos. Curved motifs are colliding with rectilinear structures to provide an intense visual experience in which accumulation becomes a language in itself.

Cute Landscapes

Amanda Kelly LTD - GB	Amélie Broddes - FR
Amélie Broddes - FR	Estudio Icertain - BR

A gentle softness is running through figurative prints. Landscapes are evoking dreamed-of elsewheres, invitations to travel rendered with deliberate naivety. The pastel colors, revealing the background, act like a visual madeleine: quiet, comforting and nostalgic.
Simple techniques such as colored pencil, embroidery and pastel sketch delicate motifs that stand confidently as finished works. A deliberately imperfect result, whose candor serves as an antidote to the seriousness of adulthood.

Retro Geometry

Claire Méha - FR	Ju.Lia Print Design - GB
Sholto Drumlanrig Print - GB	Vintage Lables LTD - GB

Geometric compositions are coming together in an unapologetic retro-futurist spirit. Automatic repetitions, strong contrasts and graphic rhythms evoke both 1920s posters and 1970s prints. Combinations of warm tones and earthy shades, emphasized by thick black outlines, recall wax aesthetics while highlighting confident cultural openness. Here, the elsewhere is feeding new classics, hybrid and contemporary.

Spring-Summer 27 is thus outlining a generous season, in which Designs is becoming a space for freedom, dialogue and rediscovered joy.

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