Smart Creation, the podcast. Episode 10

SMART CREATION, the podcast, invites you to explore the potential of sustainable fashion.
For this 10th episode, we have the pleasure to welcome Jeanine Ballone, Managing Director at Fashion 4 Development Solutions.

«You have to know your supply chain, you have to be intimate with it, you have to own it, because that’s what you are responsible for, you could be creative and selling products and opening new eras but the idea that you know where your goods are produced, your water consumption, your chemical consumption… things all the supplier can and would be mandated in the future of the business to supply to you… and transparency and traceability, I believe you are going to trigger the real opportunity for consumers to react to your brand. If you’re not trusted, I don’t believe that consumers will continue to buy in the future.»

Fashion 4 Development (F4D) is a private sector global platform founded by Evie Evangelou in January 2011 in support of the United Nations Millennium Development Goals and “Every Woman, Every Child”, the UN initiative spearheaded by Secretary-General Ban Ki Moon. F4D builds upon the core leadership principles of the 4Es: Educate, Empower, Enhance and Enrich, and activates partnerships that promote the fashion and textile industry, advance economic and social development activities, preserve culture and empower women. In 2015 F4D committed to support the 17 UN Sustainable Development Goals and place a significant focus on sustainable lifestyle practices for a healthier world. Fashion 4 Development’s message to promote positive social change is received with open arms around the world, with initiatives in over 20 countries.


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