A series of forward-looking articles that explores the world of tomorrow.
Visions - Episode 1 / Desolina SuterDesolina Suter, Fashion Director of PV, Explores Color’s Role as a Medium for Societal Transitions
When it comes to the defining characteristics of clothing, fabric and cut led the way until the mid-20th century. Fast forward to today, however, and color has grabbed the spotlight. With the power to make or break a sale, color has become a true universal language, notably with the advent of digital technology and the digitalization of the industry.
Visions - Episode 2 / Sandrine PannetierSavoir-faire: A Precious Resource for Innovation
An integral part of creativity, savoir-faire—the central theme of the February 2025 edition of Première Vision—captivates as the beating heart of the fashion ecosystem.
In the luxury sector, where craftsmanship is meticulously safeguarded as a symbol of excellence, it is also winning over a broader audience. Increasingly drawn to the essence of materials, consumers are exhibiting a growing desire to create. The DIY trend, shared on social media as a celebration of artisanal creativity, has expanded beyond knitting workshops to embrace ceramics and embroidery.
Visions - Episode 3 / Paul MouginotArtificial Intelligence (AI) in Fashion: A Strategic Tool for Enhanced Precision
In the fashion industry, as in society at large, AI is shrouded in myths with a veil of uncertainty surrounding its practical applications. While today no AI tools exist that can replace designers and creators, it is being progressively integrated into various aspects of the industry to improve efficiency, precision, and impact. Clearly, this cannot be achieved without reinforcing the legal framework, especially regarding copyright issues, and without incorporating the idea of frugality to curb the energy consumption tied to its use. On a broader scale, AI comes at a cost both economic and ecological. While these costs are not out of reach, it’s worth noting that the brands most proficient in these technologies are primarily large corporations: the major e-commerce players (Zalando, Veepee, Farfetch), followed closely by luxury groups.
Visions - Episode 4 / Luc DubanchetThe New Restaurant: A Space for More Organic Creation
The restaurant as a gastronomic unity of place has served as the stage for a profound societal revolution that has spread to all areas of creation, from fashion to cosmetics and accessories. This deep-rooted trend, based on reconnecting with the earth, materials, and well-being, will continue to shape the coming decades.
Visions - Episode 5 / Boris ProvostThe New Geopolitics of Fashion: Subtle Indicators of a Global Revolution
Rising raw material costs, customs duties, global political and economic instability: the multiple international crises are significantly impacting the fashion industry. While some markets remain closed, others are actively embracing the global export of their creative industries. Meanwhile, as consumers continue to seek a more rational form of consumption, paying more attention to labels, professionals are adapting and innovating to best satisfy these demands. Understanding where fashion is heading requires examining the global shifts in production and consumption. Behind the scenes, a quiet but powerful change is taking place—blending tech with tradition, craftsmanship with data.
Visions - Episode 6 / Estelle Jenny LystigHolistic, Adaptive, Augmented: the New Frontiers of Beauty
The world of beauty extends well beyond a simple product offering. Much like the food industry, it operates within a cultural framework and serves as a mirror to evolving social trends. The loss of confidence in collective narratives has given rise to a form of anxious individualism—marked by a lack of common values and growing solitude. As a result, our perception of beauty is undergoing a fundamental transformation.
Visions - Episode 7 / Julien TauvelThe Future of Fashion: A Techno-Poetic Journey into the Design Worlds of Tomorrow
What if, by exploring the fringes of our daily lives, we could build more engaging scenarios for the future? And what if letting our imagination roam could open pathways to actions that nurture both humanity and the environment? That’s the message behind the Visions series.
Julien Tauvel is a futurologist. In the 1960s, imagining the world of tomorrow was the domain of science fiction writers like Isaac Asimov. Today, the field of foresight and speculative design continues to embrace a rich narrative and creative dimension. With his agency Imprudence, Tauvel brings possible futures to life through stories and visuals. But this isn’t science fiction: his projections, grounded in a rigorous and realistic analysis of what lies ahead, remain plausible and accessible.
Innovation takes the spotlight at the upcoming edition of Première Vision, driving the industry’s ongoing transformation. “There is a genuine determination to scale up, moving from ideas to action — and this momentum will only accelerate across Europe,” says Yann Gozlan, founder and president of Creative Valley and member of the ANDAM Expert Committee, which each year awards the Innovation Prize. Worth €100,000, the prize recognizes French and international start-ups developing pioneering solutions for the fashion sector, provided they are implemented in France.
