Leather upcycling by Sed Nove Studio

Imaginated by Sed Nove Studio, with the participation of Adapta, Première Vision invites you to enjoy an upcycling experience.

In just 15 minutes, you’ll create your own personalized pouch made of leather sourced from the luxury industry’s circularity efforts. As part of its growing commitment to eco-responsibility, Première Vision wanted, at this July 2023 edition, to spotlight the issues surrounding the leather industry’s deadstocks, opting to treat its visitors to a truly novel upcycling experience.

SED NOVE Studio, a specialist in upcycling events, is taking over a 48m2 space and imagining an XXL experiential workshop for Première Vision Paris. Over the three days of the show, 1,200 visitors will be able to assemble and personalize a leather pouch born of the fashion and luxury industry’s circularity efforts.

Deadstocks will be featured in this immersive experience. These include cow skins and taurillon collected by Adapta, a circular sourcing solution, and selected especially for Première Vision. With an entire stock of sheepskin collected from a Parisian subcontractor in the luxury goods industry, and Plexiglas, whose own story here demonstrates all the creativity involved in upcycling: in its February 2023 edition, Première Vision opted to use Plexiglas slats, in three colors, in its displays.

Identified by SED NOVE Studio for their high potential for re-use, they were set aside during the dismopunting of the show, and later transformed in the SED NOVE Studio workshop into a useful leather goods component – the ring of the pouch that visitors will be able to fabricate for themselves this 4th to 6th of July.

Meet SED NOVE STUDIO on the Leather forum – Hall 3 booth 3C18

As a specialist in event-based upcycling, SED NOVE Studio forges partnerships with luxury houses to coordinate the long-term re-use of their leftover stocks of branded leathers and components. This is done without destroying any stock, but rather by giving it a new value and a new use. SED NOVE Studio’s mission is to make a houses’ environmental, social and cultural initiatives visible through the materials used to make fashion.

This is why SED NOVE Studio coordinates experiential workshops from A to Z, enabling fashion houses to reuse their stock to raise awareness among their collaborators, engage with the press and win over their clients. SED NOVE Studio also manufactures finished objects from its customers’ branded deadstocks, transforming them into long-lasting PR objects which can then be offered to a fashion house’s employees, partners and customers. These value-adding initiatives showcase SED NOVE Studio’s eco-designed assembly expertise, recognized as a fine craft in 2021 by the Institut National des Métiers d’Art.

Founded in 2019 by Leopolda Contaux-Bellina, SED NOVE Studio has grown thanks to the support of the French Ministry of Culture. In 2022 it won the Grand Prix de l’Entrepreneuriat initiated by Maison Ami Paris and the Institut Français de la Mode.

SED NOVE Studio has successfully profited from the long experience of its founder Leopolda, who has been exploring special event formats to upcycle and revalue leather deadstock since 2012.

About d’Adapta_

Since 2018, Adapta has been rethinking ways to reuse the most valuable materials. Our circular sourcing solution unearths high-end leathers at luxury firms and their providers, for use by brands and designers. Adapta will be showcasing leather samples such as smooth cowskins and grained taurillon leathers in the Smart Creation area and the new deadstock space

Meet Adapta_ Booth 30, PV Hub – Hall 6

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