The film of the season dives into the Spring Summer 24 season, which cultivates a synergy between pragmatic and utopian ideals.
Projections into a viable, desirable future are grounded in expert know-hows, and a redefining of our production methods with a vital restraint. Dreams and the imagination are true drivers of innovation, creativity and product developments.
A new need is emerging: to allow ourselves to perceive alternate visions of reality.
Dreams represent a new creative path, expressed in four mutually complementary narratives:
An ambiguous dream, a deliberately vague dream, welcoming uncertainty and embracing melancholy. References cross and intersect in indefinite blends, with a cloudy aesthetic, like a mysterious smokescreen. To re-think beauty criteria, embrace dissonance, and invent unexplored formal vocabularies.
A visionary reverie, a dazzlingly luminosity fantasizing a fairytale and digital Eden, in pale, acidic colorways. An updated vision of the idyllic abundance of paradise, where the virtual world emerges as an alternative reality, celebrating imaginative freedom. With luminous materials, iridescent digital gleams and a fanciful evanescence, traced out by colorful vibrations.
A sustainable idealism, anchoring ecological concerns even more deeply in the heart of our creative processes. An idealism honoring nature and raw materials in ingenious designs, and proposes implementing alternative solutions to provide a new creative impetus. Steering towards a future guided by common sense and adaptability, in harmony with nature, connecting new problems to ancestral solutions. Assigning value to quality and authenticity – partners of sustainability and circular processes.
And powerful and mystical primal imaginings, underlining the strength of materials and the power of color. A search for meaning that moves away from the ephemeral, for fashion that reconnects with lost local traditions and exceptional handcrafts. Inspirations that steep the season in a mystical spirituality, with a rustic power. Celebrating materials, which fundamentally ground us in reality, and are synonymous with rarity and quality.
Going from dream to reality, from creativity to pragmatism, involves a balancing act. They are two parallel tracks, combining a rational approach to production with the need to offer plural imaginative visions.
Discover the entire film at Première Vision Paris this 7-9 February, along with the Spring-Summer 24 color range!