The secrets behind the fashion information at the Denim Première Vision show

A unique hybrid and itinerant event, the Denim Première Vision show is the twice-yearly can’t-miss gathering for the denim community. This coming 22 & 23 November, the show is returning to Milan’s Superstudio Più. Close to 70 exhibitors will be unveiling their latest products, along with all the key trends for Spring-Summer 25.

A forward-looking analysis of denim trends capturing the zeitgeist

Denim PV is also the first show on the Première Vision calendar to reveal the coming season’s trend highlights. In the spring, the Autumn-Winter trends are presented, while in autumn, Spring-Summer directions are unveiled. But just how is the fashion information at Denim Première Vision concocted?

For each edition of the show, the Première Vision fashion teams develop rich, cutting-edge fashion information, designed to anticipate all the major fashion trends and shifts of the coming season. Our fashion forecasting is based on the specific industry expertise of the Denim Première Fashion team, coupled with active observation of the market and direct discussions with exhibitors and denim experts.

Denim PV trends

These exploratory discussions with our exhibitors give rise to the earliest directions in terms of new developments for materials, finishings and dyes, new handles and technological innovations. Once these directions have been confirmed and validated by our denim experts, the information is distilled and sent back to the exhibitors in the form of sample requests, so that a few months later, the first product selections can be displayed in the show’s Fashion Forum.

The Fashion Forum: inspiration central at the show

The focal point of fashion information, the Fashion Forum is an informative space presenting the season’s major directions thanks to a careful selection of several hundred fabric, accessory and finished-product samples. The 2,700ft2 space is designed to provide a total immersion in the trends, bolstered by a display echoing the season’s denim highlights. It is organised around 3 thematic areas, featuring the key pieces for Spring-Summer 25.

Denim Fashion District

This year, the Fashion Forum is being renewed with the arrival of a new project. The Première Vision fashion team called on Alessio Berto, an expert pattern-maker already present at previous PV Denim shows. The PV fashion team designed a series of silhouettes inspired by the key trends of SS 25, from which Alessio Berto developed several patterns.

Based on a selection of their latest developments for the season, the exhibitors will bring these silhouettes to life, before putting them on display in the forum. Some of the silhouettes will be made by the expert hands of FashionArt, an Italian specialist in high-end denim, and the Teintures de France team, an artisanal dyehouse with expertise in jeanswear, who will take care of the washes, finishes and prints.

A customised programme to decode the season’s trends

In addition to the Fashion Forum, a complete programme of decodings and trend analyses will be in place throughout the show, to give visitors all the material they need to develop their future denim collections. This inspiring content can be discovered by visiting the in person or by watching the replays on our website to extend the experience.

Discover also…

The talks

Designed to give the floor to industry specialists, the talks focus on the specifics of the denim market. This year’s line-up includes Ana Paula Alves de Oliveira and Anatt Finkler, who will share their expertise on denimwear in Latam.

Denim Fashion District

This creative space at the heart of the show brings together the collections of a dozen ready-to-wear and accessories designers. Whether emerging designers or renowned brands, all share a genuine sensibility for denim.

Providing the latest information on trends and market evolutions is one of our key missions, and this forward-looking break-down of the fashion season starts right at the Denim Première Vision show. A rigorous and precise analysis, soon confirmed by market realities.

To discover the newest denim trends for the Spring-Summer 25 season, meet us on 22 & 23 November at the Superstudio Più in Milan.

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