Returning to Milan a year after its last Italian edition, Denim Première Vision opens its doors again on 22 & 23 November for a series of SS25 trend decodings. Talks, fashion forums, seminars: the programme for this new edition is built around the major challenges facing the denim industry, and will offer an expert look on both creative trends and advances in sustainability.
Talks and seminars: the keys to understanding denim market trends and specifics
A travelling event, Denim Première Vision retains one constant: a programme of talks and seminars designed to analyse the season’s leading trends, as well as the challenges and specific features of the denim market.
Fashion Seminar: Denim trends for Spring-Summer 25
When? 22 November, 2:30 pm / 23 November, 12:30 pm
With: Lorenza Martello – Denim expert / Première Vision
30-minute talk in English followed by a guided tour of the forum
A wardrobe essential, denim is found in a multitude of different pieces throughout the collections, season after season. Marked by creative and sustainable developments, SS25 denim transcends constraints of gender and seasonality. This seminar, complementary to the show’s fashion forum, decodes denim trends in terms of color, washes and finishes, and highlights experiments in texture and new fibers. The analysis, led by Première Vision denim expert Lorenza Martello, will be based on samples from the latest collections of the show’s exhibitors, as well as a selection of pieces created in collaboration with them.
Talk: Decoding Latam Jeanswear Market
When? 23 November, 2:30 pm
With: Ana Paula Alves de Oliveira – Business Strategy Director / Be Disobedient
Anatt Finkler – Denim Consultant / Global Denim
30-minute talk in English, followed by 15 minutes of Q&A
Leading denim figures in Latin America, Ana Paula Alves de Oliveira and Anatt Finkler share their expertise in this talk dedicated to the dynamic Latin American jeanswear market. They will discuss production data, sales dynamics and region-specific consumption—all you need to make informed decisions to succeed in Latin America.
Talk: How technology and Sustainability are woven together?
When? 22 November, 11am
Avec : Ben Hanson – Editor-in-chief / The Interline
45-minute talk in English followed by a Q&A session
In the fashion industry, the value chain wrestles with new regulations, climate change and changing consumer behaviours. While these challenges come with a number of questions, several innovations and new softwares are offering solutions. But what can technology really do to support the urgent need for sustainability? Ben Hanson, editor-in-chief of The Interline, draws on the “Sustainability Report 2023”, produced in partnership with Première Vision, to highlight the latest sustainability solutions and explain how innovation can help fashion achieve its environmental and ethical targetd.
New! Hey Denim What’s Up?, speed dating-inspired sessions with exhibitors and designers
This season, the show features a new concept: Hey Denim What’s Up? This innovative conference format gives designers and exhibitors the opportunity to talk about their collections and expertise in just 15 minutes.
Hey Denim What’s Up? #1
For 75 minutes, 7 suppliers will successively discuss technological innovations in denim.
When? 22 November, 4:30 pm
– Marco Lucietti, Director Strategic Projects / Sanko Holding-Isko Division
– Johan Van den Heede, Director – Europe Marketing / Advance Denim
– Gigi Caccia / Pure Denim
– Sebla ÖNDER, Sustainability Chief / Orta
– Francisco Ortega, R&D Manager / Evlox
– Carme Santacruz, Creative Director & Denim Designer / Jeanologia
– Ana Rodes, Head of Sustainability / Recover
Moderated by: Cheryll Mühlen, Editor In Chief / J’N’C & TM TextilMitteilungen
Talk in English
Hey Denim What’s Up? #2
In this 1-hour session, 4 designers will successively discuss their passion for denim.
When? 23 November, 11:00 am
– Anna Galaganenko, founder and creative director / Anna Galaganenko
– Eva Engelen, Sustainability and Product Manager / HNST
– Adriano Goldschmied, Founder & Designer / Genious Group
– Jonathan Cheung, Creative Director & Brand Strategist
Moderated by: Maria Cristina Pavarini, Senior Features Editor / The SPIN OFF
Talk in English
See you in Milan!