Sustainability in the textile industry

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Sustainable textiles are more important than ever. Ultimately, to produce garments that are both sustainable and on-trend, we must reimagine a new textile system that is more aligned to a circular approach; one that is restorative and regenerative by design, while providing environmental and societal benefits.

There are three basic principles to circularity: eliminating waste and pollution, circulating products and materials, and nature regeneration.

One route that we are taking at Madeira is turning post-consumer polyester into sustainable embroidery threads and backings. Another is through renewable sources. These threads are certified with STANDARD 100 by OEKO-TEX® to be free from harmful substances and offer the performance, sustainable and trend attributes required for environmentally friendly designs.

Sensa Green

Madeira Sensa Green thread is made from biodegradable TENCEL™ Lyocell fibres. It’s responsibly produced using wood from sustainably managed forests and energy efficient processes.

As the first of its kind coloured lyocell machine embroidery yarn, it’s naturally strong, smooth and silky matte for endless design opportunities, from fashion to logos and decor.

Polyneon Green

Polyneon Green is made from 100% GRS recycled polyester (certified by ECOCERT Greenlife, Licence Number 240979, learn more at

Since it reuses plastic waste, it saves resources and is less energy consuming than the production of standard oil-based fibres. High performing, robust and shiny, it’s an environmentally friendly substitute for conventional embroidery thread. Due to its strength, it’s ideal for workwear and can withstand wear and tear in a more sustainable way.

E-ZEE Green Cut

Stabilisers are important for long-lasting embroideries and sharp contouring. The production process of Madeira E-ZEE Green Cut backing saves energy and resources, using post-consumer plastic water bottles, which are the raw material for this 100% recycled polyester stabiliser.

When the backings are used with Polyneon Green top and bobbin threads, you can ensure a 100% sustainable embroidery.

Sensa Green, Polyneon Green and E-ZEE Green Cut all follow the circular economy approach. For more information on premium and sustainable embroidery threads and supplies, visit

TENCEL™ is a trademark of Lenzing AG.

To know more:

Follow Madeira on Instagram, Facebook and Linkedin, visit our page on the Première Vision Marketplace and come and meet our team during Première Vision Paris from 7 to 9 February: Hall 4, booth 4F60.


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